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5 Biggest Pitfalls Of Facebook Advertising

Facebook Ads are all the rage right now. With more than two billion active users on Facebook, it makes sense. You want to market your product and services on the platforms that your consumers are using the most. The only problem with Facebook Ads is that they do not follow the adage, If you build it, they will come. The reality is that many people lose a lot of money with Facebook Ads because they do not know how to use them correctly. In other words, they make many costly mistakes. But you can avoid these Facebook advertising pitfalls with the help of SEO and web development company as well as enhance your business online and generate more and more customers. For more information please visit here https://advdms.com/

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5 Biggest Pitfalls Of Facebook Advertising

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  1. 5 Biggest Pitfalls Of Facebook Advertising Pitfall #1:Setting up the Pixel incorrectly:- Pixel setup is critical to tracking all customer interactions so that targeting is effective. Before diving into campaign settings, ensure your pixel is uploaded to your website. Pitfall #2:Choosing the wrong attribution window:- Attribution settings for the Facebook pixel default to a one-day view and 28- day click. This means actions taken over these periods count either one day after someone sees your ad or within 28 days of someone clicking your ad. Pitfall #3: Selecting the wrong campaign type for your business goals:- Define your goals and determine what type of Facebook campaigns best suit your business. Use Facebook’s different ad formats to fulfill these goals. Pitfall #4: Neglecting to add tracking parameters for your data source of truth:- You can do this by creating a new campaign or working on a saved campaign in Ads Manager. Select an objective you want your parameters to achieve and add the website URL you want to track. Pitfall #5: Starting with the wrong campaign strategy:- Campaign setup should segment your traffic into separate objectives you wish to report on and optimize. For instance, separating retargeting ad sets from prospecting ad sets lets you effectively manage more budget. Source: marketingland.com www.advdms.com

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