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Online Strategy

Learn effective strategies to generate traffic and increase your website's visibility in search engines. Explore techniques such as website optimization, content creation, and search engine optimization (SEO) to attract customers and drive sales.

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Online Strategy

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  1. Online Strategy By Peter Baskerville

  2. The past and future of the Internet 2

  3. Build it and they will come … • “But ... how will they find your needle from the 10 billion pages currently on the internet.”

  4. Generating Traffic

  5. Gaining Traffic Strategies Being discovered - Location Keep your valuable content on your own website and hope customers can and will want to find you. Website + SEO marketing OR ... FREEMIUM place content for free on sites already built on the information highway. Build reputation and trust so that customers will seek out your value add.

  6. Blooms Taxonomy - FREEMIUM FREE PAID

  7. Sales Funnel - Online

  8. Free content & Social Media

  9. “What is the definition of invisible …” …being on the 2nd page of Google.

  10. Search Engines • Three main search engines – Google 60+% • Built on an algorithm (mathematical) • 200 parameters in Google algorithm - PageRank • Parameters designed to best match the search returns with the user need

  11. Ranking Algorithm # & quality Mobile friendly Comments – low bounce Keyword - Content Transparent – Many years Twitter, Facebook, G+, Pinterest http://backlinko.com/google-ranking-factors

  12. Online Content Strategies • Be a good citizen – useful + fresh + targeted content – NO GAMING – NO SPAM • Original – uniqueness • Post once • Amount of content - text • Minimal links out (quality) • Flaggedkeywords usage (gambling, dating vocabulary) - BAD • Textin images • BAD - Rampant misspelling of words, bad grammar, and 10,000 word screeds without punctuation

  13. Back Links Key Word Search Engines Optimisation (SEO)

  14. Keyword Strategies • Google - Keyword Planner – Trends • Exact match (text string) • Keywords in the title, H1. • Keywords in the beginning of the body text (is 100 words) • Keywords in body text (density) • Beware overuse

  15. Spamming - Black listing • Keyword over usage / Keyword stuffing • Linkbuying • Spammingrecords (comment, forums, other link spam) • Hidden Text • DuplicateContent (external duplication)

  16. Be the domain expert – however small

  17. Sale of Physical goods Limited shelf space Handling costs Obsolesce Finance costs Opportunity costs Physical goods – best sellers

  18. Digital products Unlimited shelf space No handling costs No obsolence No finance costs No opportunity cost Digital products – Target the longtail

  19. Longtail – Search domain Top 20% - Single word - "Cleaning" 20% - 50% 2 word phrase - "House Cleaning" Longtail niche 50% - descriptive phrase - "Brisbane House cleaning"

  20. Google Adwords • Keyword • Rank (1st page) in organic search returns • Profitable outcome from paid for clicks

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