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eLearning Short Courses for 52,000 SME Students.

This project focuses on developing and providing online short courses to enhance the skills and knowledge of SME workers in Thailand. The initiative aims to support the growth of SMEs and contribute to the Thai economy by offering accessible and relevant education. The collaboration between the College of Internet Distance Education, Assumption University of Thailand, and the Office of SME Promotion demonstrates a commitment to empowering entrepreneurs and workers in the SME sector through eLearning opportunities. This innovative approach leverages technology to bridge educational gaps and equip SMEs with the tools for success in a competitive market.

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eLearning Short Courses for 52,000 SME Students.

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  1. eLearning Short Courses for 52,000 SME Students. Prof. Dr. Srisakdi Charmonman CEO of the College of Internet Distance Education Assumption University of Thailand www.charm.au.edu charm@ksc.au.edu Keynote Address. The Sixth International Conference on eLearning for Knowledge-Based Society “eLearning, mLearning and uLearning”, December 17-18, 2009 at Srisakdi Charmonman IT Center, Assumption University, Suvarnabhumi Campus, Thailand.

  2. Co – Author. Assoc. Prof. Dr. Chitapa Ketavan CAO, of the College of Internet Distance Education Assumption University of Thailand chitapaktv@au.edu

  3. Co – Author. Dr. Firouz Anaraki CTO of the College of Internet Distance Education Assumption University of Thailand firouz@cide.au.edu

  4. eLearning Short Courses for 52,000 SME Students. 1. Introduction. 2. Development of Short Courses. 3. Short Courses Online. 4. Usage of the 18 Courses. 5. Concluding Remarks. 4

  5. 1. Introduction. • The Department of Industrial Promotion of Thailand stated that over 90% of businesses in Thailand are small and medium enterprises (SMEs). • The National Economic and Social Development Board emphasized the need to provide more education for SMEs. 5

  6. Introduction (Cont.) • From the Plan to Promote SMEs for the years 2007 – 2011, Thai SMEs constitute a major part of the Thai economy. 6

  7. Introduction (Cont.) • Thai SMEs account for about 99% of all businesses in Thailand. • About 76% of Thailand workforce are in SMEs. • Thai SMEs contribute:* 39% of the Gross Domestic Product. * About 29% of exports. 7

  8. Introduction (Cont.) • It is highly desirable to produce eLearning courses to provide more education to people working in Thai SMEs. 8

  9. Introduction (Cont.) • In the year 2000, the Board of the Office of Small and Medium Enterprises Promotion (OSMEP)passed a resolution for OSMEP to be the center of SMEs promotion with two major roles. 9

  10. Two Majors Role of the SMEs Promotion. • In the first role, OSMEP acts as a central planning office to coordinate the action plans of all relevant offices in promoting SMEs in Thailand. • In the second role, OSMEP takes charge of SMEs promotional activities not yet implemented or implemented but not yet effectively serve SMEs entrepreneurs. 10

  11. Introduction (Cont.) • In January 2007, executives from OSMEP visited Prof. Dr. Srisakdi Charmonman and his teamat the College of Internet Distance Education. • Prof. Dr. Srisakdi and his team presented: - The Big Picture of eLearning.- A Demonstration of the Learning Management System named “SCITplus”.- Courseware for various programs. 11

  12. Introduction (Cont.) • OSMEP executives were impressed and started negotiation for CIDE to implement “eSMEs University”to offer 12 eLearning courses for SMEs in Thailand. 12

  13. Introduction (Cont.) • OSMEP paid CIDE about 147,000 US$:- To Implement the Coursewares.- To Run the eLearning Courses.- To Administer the Examples.- To Issue the Certificates. 13

  14. eSMEs University. 14

  15. Introduction (Cont.) • Assumption University (AU) is the first international university in Thailand, fully accredited as an institution of higher learning by the Ministry of Education in Thailand. • AU currently serves about 20,000 undergraduate and graduatestudents from more than 80 countries. 15

  16. Assumption University. • AU is a non-profit institution administered by the Brothers of St. Gabriel, a worldwide Catholic religious order, founded in France in 1705 by St. Louis Marie De Montfort, devoted to education and philanthropic activities. The congregation has been operating many educational institutions in Thailand since 1901. 16

  17. Assumption University (Cont.) • At the meeting on April 25, 2002, the Board of Trustees of Assumption University approved the proposal from Prof. Dr. Srisakdi Charmonman to establish the College of Internet Distance Education (CIDE). 17

  18. CIDE. • With the support of Rev. Bro. Dr. Prathip Martin Komolmas, the President Emeritus, and Rev. Bro. Dr. Bancha Saenghiran, the President of Assumption University, Prof. Dr. Srisakdi Charmonman and his teamoffer eLearning degree and non-degree courses. 18

  19. ANYONE CIDEOne-Stop Services for Worldwide E-Education ANYWHERE CIDE (Cont.) 19

  20. CIDE (Cont.) • CIDE has been offering four degree programs in the eLearning mode. M.S. in Management since 2006 M.S. in ICT since 2006 M.S. in eLearning Methodology since 2009 Ph.D. in eLearning Methodology since 2006, which is the FIRST and the ONLY ONE in the World 20

  21. CIDE (Cont.) • In addition to the four degree programs, CIDE also offers:- Graduate Diploma in Teaching Profession. - 18 courses for SMEs. 21

  22. Introduction (Cont.) • OSMEP and CIDE signed a Memorandum of Understanding (MOU) to develop online courses to provide lifelong learning opportunitiesto all SME members and those who might be interested. 22

  23. The Objectives of the MOU. 1. To improve efficiency and motivation of entrepreneurs and those interested in establishing businesses. The information provided will support the entrepreneurs to operate their business effectively in today competitive business environment. 23

  24. The Objectives of the MOU (Cont.) 2. To equip business owners with information and views to manage business more effectively through the means of Internet in various area such as: - Marketing.- Accounting & Finance.- Techniques of Creating Business Plans.- Exchanging of Business Experience. 24

  25. The Objectives of the MOU (Cont.) 3. To provide experience in business operation both theoretically and practically through seminar, workshop and field visits. 4. To support and create new potential entrepreneurs with the foundation of knowledge based SMEs according to the national policy to promote SMEs. 25

  26. Introduction (Cont.) • The coursewares are offered to anyone interested free of charge. About 20,000 students enrolled in the year 2007. • In the year 2008, OSMEP paid CIDE about 73,500 US$ to develop another 6 coursewares. 26

  27. Introduction (Cont.) • As of October 2009, there have been over 52,000 students in the eSMEs University and the number grows every month at about 2,000 students per month. 27

  28. 2. Development of Short Courses. • After the MOU was signed in April 2007, regular meetings were conducted at the OSMEP to plan for the development of the 12 eLearning short courses. 28

  29. List of 12 eLearning Short Courses. SME101 SMEs Business Perception for Beginners SME102 Foundation Marketing Management for SMEs SME103 Financial Administration for SMEs SME104 Accounting and Financial Budgeting Management for SMEs SME105 Product Management and Services Administration for SMEs SME106 SMEs Business Administration for Growing Sustainable Development 29

  30. List of 12 eLearning Short Courses (Cont.) SME107 Business Opportunity Analysis and Strategic for SMEs SME108 Creative Innovation for SMEs SME109 Information Communication Technology and e-Commerce for SMEs SME110 SMEs Business and Marketing SME111 Risk Management and Controlling Internal Organization SME112 Business SMEs Plan Writing 30

  31. Development of Short Courses (Cont.) • A committee was also set up comprising: - Executives from OSMEP and CIDE.- Staff Members from OSMEP and CIDE.- Content Expert (CE). 31

  32. Development of Short Courses (Cont.) • Content Experts (CE) were selected from:- Professionals in the Field of Business and Industry.- Academicians Working at OSMEP.- Assumption University. 32

  33. Development of Short Courses (Cont.) • Rather than develop one courseware at a time, it was decided to develop 3 coursewares in parallel. • Every courseware is comprised of 5 units. • Every unit includes:- Video Lecture. (1 hour length + PDF documents)- PowerPoint Slides.- MP3 Audio Lectures.- Other Activities Depending on the CEs. 33

  34. Development of Short Courses (Cont.) • Three teams of Technology staff were assigned to develop three coursewares in parallel- Programmers.- Web and Graphic Designers.- Video Editors. 34

  35. Development of Short Courses (Cont.) • Each courseware production team is lead by an ID who works closely with the CE to translate the course material into electronic format such as: - PowerPoint Slides.- Graphics.- Animation. - Video Lecture.- Etc. 35

  36. Development of Short Courses (Cont.) • For its Learning Management Systems (LMS), CIDE had adopted the Open Source Moodle, modified it, and added many new features over the yearsto suit the requirements of the College for its eLearning programs. 36

  37. Development of Short Courses (Cont.) • The new LMS has been called “SCITplus” ,in honour of Prof. Dr. Srisakdi Charmonman, the founder and the CEO of the College. • One of the main features of the SCITplus is its video presentation software which has gone through many phases of development. 37

  38. Development of Short Courses (Cont.) • Video presentation software is called “PowerFx” and it is currently in its 4th generation of its development. • The PowerFx video presentation uses video files in Flash format so that all users under Windows, Macintosh, or Linux could access and watch the video lectures. 38

  39. PowerFx. • For video broadcasting, PowerFx uses streaming technology which makes video loading and watching video lectures quite fast. 39

  40. Display of PowerFx. 40

  41. The Screen of PowerFx. • The video of the lecture is running on the top right corner of the screen. • The main window on the left displays the PowerPoint slides, or other text or graphics or animation material. 41

  42. The Screen of PowerFx (Cont.) • The bottom right, the main topics within a given unit is displayed so that the user could select a given topic and start watching the video lecture from that topic onward. 42

  43. PowerFx (Cont.) • The PowerFx has the capabilities of displaying any particular window at any given time and a user could rewind, fast forward, pause and play at anytime. 43

  44. 3. Short Courses Online. • The Technology Division at the CIDE started production of these short courses immediately after the MOU was signed. 44

  45. Short Courses Online (Cont.) • It took almost 2 weeks to complete one unit of the courseware including - Video Taking and Editing.- Video Production. - Preparation of PowerPoint Slides.- Synchronize. - Make the Unit Available Online. 45

  46. Short Courses Online (Cont.) • It took approximately 10 weeks to produce a complete 5 unit courseware for this project. 46

  47. Short Courses Online (Cont.) • By July 2007, the first 3 short courses were online for viewing and learning. • The users could register online free of charge and after registration, a user-ID and password were sent to the user to login into the eSMEs University LMS. 47

  48. Short Courses Online (Cont.) • The banners of eSMEs University were placed at the websites of Assumption University, CIDE, and OSMEP for those interested to study online. • Most of the users (more than 80%) were owners or employees of SMEs in various areas of business, industry, and manufacturing throughout the country. 48

  49. Banner for Online Registration. 49

  50. Short Courses Online (Cont.) • By December 2007, all the 12 courses were online, originally placed on an existing CIDE server located at the SCIT Center. 50

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