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What is public relations?

This comparison chart explores the differences between public relations, advertising, marketing, journalism, and integrated marketing communication. It aims to develop a better understanding of PR and its relationship with other communication activities.

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What is public relations?

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  1. What is public relations? Comparing PR, Advertising, marketing, journalism and integrated marketing communication Presented By: Shannon Avison ADMN 205-S01

  2. What is public relations? This comparison chart was developed from Public relations strategies and tactics, 10e, wilcox& cameron adapted By: Shannon Avison ADMN 205-S01

  3. objectives • To develop a better understanding of what PR is … by learning how it is different from other communication activities, including journalism, marketingand advertising • To understand how PR and marketing work together as integrated marketing communication • To be able to evaluate various forms of communication and be able to categorize them accurately • To develop vocabulary to complete Assignment#1

  4. Comparison Chart PR vs. journalism

  5. Comparison Chart PR vs. journalism

  6. Comparison Chart PR vs. journalism

  7. Comparison Chart PR vs. journalism

  8. Comparison Chart PR vs. journalism

  9. Comparison Chart PR vs. journalism

  10. Comparison Chart PR vs. journalism

  11. Comparison Chart PR vs. journalism

  12. Comparison Chart PR vs. journalism

  13. Comparison Chart PR vs. journalism

  14. Comparison Chart PR vs. advertising

  15. Comparison Chart PR vs. advertising

  16. Comparison Chart PR vs. advertising

  17. Comparison Chart PR vs. advertising

  18. Comparison Chart PR vs. advertising

  19. Comparison Chart PR vs. advertising

  20. Comparison Chart PR vs. advertising

  21. Comparison Chart PR vs. advertising

  22. Comparison Chart PR vs. advertising

  23. Comparison Chart PR vs. advertising

  24. Comparison Chart PR vs. advertising

  25. Comparison Chart PR vs. advertising

  26. Comparison Chart PR vs. advertising

  27. Comparison Chart PR vs. advertising

  28. Comparison Chart PR vs. advertising

  29. Comparison Chart PR vs. advertising

  30. Comparison Chart PR vs. marketing

  31. Comparison Chart PR vs. marketing

  32. Comparison Chart PR vs. marketing

  33. Comparison Chart PR vs. marketing

  34. Comparison Chart PR vs. marketing

  35. Comparison Chart PR vs. marketing

  36. Comparison Chart PR vs. marketing

  37. Comparison Chart PR vs. marketing

  38. Comparison Chart PR vs. marketing

  39. Comparison Chart PR vs. marketing

  40. Comparison Chart PR vs. marketing

  41. Comparison Chart PR vs. marketing

  42. Comparison Chart PR vs. marketing

  43. Comparison Chart PR vs. marketing

  44. Comparison Chart integrated marketing communication

  45. Comparison Chart integrated marketing communication

  46. Comparison Chart integrated marketing communication

  47. Comparison Chart integrated marketing communication

  48. Comparison Chart integrated marketing communication

  49. Comparison Chart integrated marketing communication

  50. Comparison Chart Questions?

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