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Beauty and Tweens

This study delves into how the modern concept of beauty, shaped by marketing, parental influence, and peer pressure, impacts young girls today. Explore the effects on self-esteem, body image, and future financial decisions. Learn about the merchandise marketed to tweens and its long-term consequences on society.

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Beauty and Tweens

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  1. Beauty and Tweens By: Jessica Potter

  2. My Topic • How the concept of beauty affects young girls today.

  3. Definition of Beauty: • Beauty is a combination of qualities that pleases one’s senses.

  4. Today’s Definition of Beauty: • Based on what the marketing industry portrays as “pretty”. • Also based on people seen on TV.

  5. Three Factors • Marketing Industry • Parents • Peer Pressure

  6. Marketing Industry • Marketing to younger girls. • Focus on tweens.

  7. Merchandise Marketed • Make-up • Clothes • Toys

  8. Make-up • Target young girls through toys. • Barbies and Disney characters.

  9. Clothes • High heels, midriff tops, mini skirts • Justice, Ch!ckaboom

  10. Toys • Bratz dolls

  11. Parents • Toddlers and Tiaras

  12. Peer Pressure • Monkey see monkey do. • No self identity.

  13. Effects on Society • Low self esteem • Distortion of personal body image • Future money issues

  14. Low Self-Esteem • Marketing industry causes low self-esteem.

  15. Distortion of Personal Body Image • Plastic surgery • Eating disorders

  16. Future Money Issues • Money spent on clothes and cosmetics in style. • Plastic surgery

  17. Aphrodite: then Aphrodite: now

  18. http://tlc.discovery.com/tv/toddlers-tiaras/toddlers-tiaras.htmlhttp://tlc.discovery.com/tv/toddlers-tiaras/toddlers-tiaras.html http://www.salon.com/mwt/broadsheet/feature/2009/03/31/tween_beauty_crisis/index.html http://abcnews.go.com/GMA/BeautySecrets/story?id=4881675&page=1 http://www.media-awareness.ca/english/parents/marketing/issues_teens_marketing.cfm Cites

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