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Eyeblaster In-Stream Video

Eyeblaster In-Stream Video. Solution Overview. Agenda. Introduction Market status Landscape Challenges Solution Features & Capabilities Process Benefits For Agencies For Publishers. Introduction. What is in-stream video advertising?

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Eyeblaster In-Stream Video

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  1. Eyeblaster In-Stream Video Solution Overview Eyeblaster Confidential - For Internal Use Only

  2. Agenda • Introduction • Market status • Landscape • Challenges • Solution • Features & Capabilities • Process • Benefits • For Agencies • For Publishers Eyeblaster Confidential - For Internal Use Only

  3. Introduction • What is in-stream video advertising? • Playing a short video ad (usually up to 30 seconds long) within a player before the content (Pre-roll), after the content (Post-roll) or within the content playback (Mid-roll) • See a live sample here • Pre-roll video inventory has grown in 105.2% annually (CAGR) between 2001 – 2006 (source: eMarketer) Eyeblaster Confidential - For Internal Use Only

  4. Market Status • Challenges: • Agencies have to send over video files or tapes to every publisher separately in the specific format it supports • Agencies cannot modify or swap creatives, perform optimization or change clickthru URLs mid campaign • Publishers have to manage the ads and run reporting using internal ad-servers • Agencies can’t get uniformed and consolidated reporting and analytics • Agencies can’t provide 3rd party tracking with delivery, reach & frequency and performance • Landscape: • Publishers are using different technologies (WMP, Flash, etc.) • Many big publishers have proprietary player implementations (usually based on Flash) • Some use 3rd party ad management and player solutions (e.g., Brightcove) Ad Agency Ad management Ad management Ad management Ad serving & reporting Ad serving & reporting Ad serving & reporting Publisher using a proprietary Flash implementation Publisher using Brightcove Publisher using WMP Eyeblaster Confidential - For Internal Use Only

  5. Solution – Features & Capabilities • Universal 3rd party video ad-serving - across different player technologies and implementations • Windows Media playlist support • Generic player support • Full Brightcove integration • Video files hosting and serving using our CDN partners • Automatic encoding to 12 versions (3 formats for 4 bandwidths) • Automatic bandwidth detection and serving • Full reporting*: • Delivery, reach & frequency • Video progression (start, end, 25%, 50%, 75%) • Click, fullscreen, pause, play, mute, unmute, and more • Integrated with Eyeblaster new analytics application * Reporting availability depends on specific publishers capabilities Eyeblaster Confidential - For Internal Use Only

  6. Solution – Process Ad Agency • Agency uploads (or sends) assets to Eyeblaster in any format • Eyeblaster encodes 12 versions (3 formats for 4 bandwidths) • Agency creates one unified media plan across publishers • Publisher generates tags/xml for its specific player technology/implementation and places them in player / publisher ad-server • Eyeblaster manages the ads and serves them to all publishers using CDN • Eyeblaster collects reports from all publishers • Agency analyzes campaign across publishers in Eyeblaster Analytics Ad management Ad serving & reporting WMP Playlist B/C XML Generic Links Publisher using a proprietary Flash implementation Publisher using Brightcove Publisher using WMP Eyeblaster Confidential - For Internal Use Only

  7. Solution – Benefits Ad Agency • Benefits for the agency: • Stop sending videos to multiple publishers (quicker turnaround and save money) • Work in one format, let EB worry about conversions • One unified media plan and serving across publishers • Flexible mid campaign management (change creatives or clickthru URLs, optimize campaign, …) • Advanced, unified reporting across publishers • Use standard EB tools for trafficking and analytics • Provide comprehensive 3rd party tracking • Benefits for the publisher: • Avoid overhead of internal ad management (increase scalability and turnaround) • Avoid video encoding and simplify campaign rollout operations • Increase accessibility and usability for ad agencies • Continue using specific/proprietary player solution Ad management Ad serving & reporting WMP Playlist B/C XML Generic Links Publisher using a proprietary Flash implementation Publisher using Brightcove Publisher using WMP Eyeblaster Confidential - For Internal Use Only

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