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Eyeblaster 2009 Creative Innovation. Media channel coverage. Plan. Traffic. Serve. Optimise. Analyse. RICH. STANDARD. EMERGING. SEARCH. MOBILE. creative. innovation. consumer engagement. most advanced. video. on the market. File sizes up to 50 MB Supports all compressions
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Eyeblaster 2009 Creative Innovation
Media channel coverage Plan Traffic Serve Optimise Analyse RICH STANDARD EMERGING SEARCH MOBILE
creative innovation consumer engagement
most advanced video on the market File sizes up to 50 MB Supports all compressions FLV WMV AVI MPEG MOV MP4
HD Video The Dark Knight • High impact branding unit • Add any rich media content – static, flash or video
HD Video Benjamin Button • A full microsite experience without taking the user away from site content
HD Video Performance • Video duration: HD hasa 12.4% lift over normal in-banner video. • Video viewers have a tendency to view all the way when it comes to HD
EBTV Full skin Basic skin Advertiser branding Premium offering with full-skin capability • Simple customisation with branding • Basic offering can be publisher branded
Eyeblaster TV is the solution • Simple offering to traditional TV buyers Take existing TVC and extend reach online • New inventory to sell = new revenue stream • Does not cannibalise existing ad space • No fuss template creative solution – • Simply switch out the new video asset and click through URL • Work with the trusted partner in rich media • Use Eyeblaster’s proven technology, experience and support
Homepage Skins Samsung
Homepage Skins L’Oreal
Side-kick • 2 minutesDwell Time • 70%Expansion Rate • 70%Fully Played Video Rate Madagascar
In-ad livemaps • Engage user in brand research • Compatible with any map product • Combine with data capture for location-specific re-targeting
In-ad chat • Engage audience in online chat • Create a branded social experience • Combine with site takeovers for total brand engagement
RSS ads • RSS latest content into creative • Incoming feed is automatically formatted • Ad content is 100% accurate & up to date
Mobile via banner • User submits mobile number in ad • Ad sends voice message, wallpapers, ringtones or vouchers • A great opportunity to engage with consumers Snickers
Synchronised ads and extra content Bad Company Indiana Jones German Wings Yell.com
Publisher Formats • Exclusive publisher formats from Eyeblaster
Certified MSN Homepage formatswww.eyeblaster.com/msn_new/ • Preview ads • Download FLA template • Download build guide • Preview ads • Download FLA template • Download build guide • Preview ads • Download FLA template • Download build guide • Preview ads • Download FLA template • Download build guide • Preview ads • Download FLA template • Download build guide • Preview ads • Download FLA template • Download build guide
Thank you For more information contact: Marc Gaccione – Director Channel Development (646) 437-3766 Marc.gaccione@eyeblaster.com