Transforming Your Nonprofit to a Service Enterprise

1. Transforming Your Nonprofit to a Service Enterprise Presented by: HandsOn Suburban Chicago Our mission is to inspire, equip and mobilize people to volunteer and take action that builds vibrant and prosperous communities

2. Who We Are • Connect people or groups with a variety of opportunities to serve organizations in need. • We are a Volunteer Center that works with: • Volunteers –(recruit & refer 10,000 annually) • Nonprofit Organizations & Schools (200+ partners) • Corporations and Businesses (Currently 9 chamber memberships) • Train & support nonprofits to work more effectively with volunteers • Participates in strategic initiatives that mobilize volunteers to strengthen communities ( National Days of Service)

3. Service Area Map

4. Sample of Community Partners

5. Corporate Sponsors & Supporters

6. Relationships & Affiliations

7. Who are you? Please introduce yourself and your organization How does your organization use volunteers? Rate your organizations effective use of volunteers. (Scale 1-10) Scale : 1=Volunteers, what volunteers? 10=Volunteers are transforming our organization Where are you on your path to becoming a service enterprise?

8. A Service Enterprise is a nonprofit organization that fundamentally leverages volunteers and their skills to successfully deliver on the social mission of the organization.

9. What is it? • Reimagining Service is a national coalition of multi-sector representatives from nonprofit organizations, government, education, faith-based, funders and corporations that seeks to increase the impact of volunteers through: • PRACTICE: Inspiring organizations to leverage volunteers as part of their core operations. • RESEARCH: Highlighting effective volunteer engagement practices and policies and their impact on the core mission of the organization. • FUNDING: Engaging funders in recognizing that volunteerism and civic engagement are cost effective strategies that help community organizations.

10. Some History… • April 2009 – Edward M. Kennedy Serve America Act legislation is signed into law by President Obama. Inspired by our nation's Call to Service, five conveners representing the nonprofit, governmental, and private sector launch Reimagining Service with the strong belief that there was opportunity to deepen impact of volunteers. • October 2010– Reimaging Service is affiliated with Points of Light, the world's leading nonprofit volunteer organization. The 26 member coalition seeks to increase the impact of volunteers through: practice, research, and funding and identifies four principles to guide its work.

11. Four “I” Principles #1: Interdependency . The volunteer ecosystem is more effective when all sectors participate in its evolution. #2: Integral. Make volunteering a core strategic function, not an add-on #3: Impact. Focus volunteer engagement on true community needs. Measuring their impact, not just the hours they serve. #4 :Invest. Invest time in a solid program foundation. Find funders who believe that funding volunteer engagement helps community (and their businesss)

12. Volunteer Program Meets Service Enterprise Principles Integral Interdependency Impact Invest

13. Planning Know the culture of the organization Thinking about roles. SAVE Assessment. Do you have buy-in from the top? Integration of volunteers as part of the organization. Leaders at all level Volunteer management function is well integrated at all levels and parts of the organization Build understanding and collaboration between staff and volunteers at all levels

14. Strategic Action for Volunteer Engagement • The SAVE program focuses on strategically preparing nonprofits to fully leverage the skills of volunteers. These volunteers contribute career expertise to help nonprofits meet their missions and overcome business challenges such as program cuts, staff layoffs, denied services and more. • Goal to bridge the gap between community need and available resources.

15. Recruitment (& Retention) Why people volunteer? They are asked and they want to do something good for others. Why do people stop volunteering? The feel organization doesn’t effectively utilize their skills. The good news: This is an organization issue, not a volunteer issue! This is something within our control.

16. Recruitment Ways HOSC can help: • Our HandsOn Connect Portal • Social Media Support • Bi-monthly newsletter to base of regular and new volunteers • ( 6,000) • Access to our internet radio program & community • Local community events • Access to local business through our 9 chamber connections • Access to SBV candidates through job transition groups

18. Screen Shot

19. Find Local Business Support HOSC offers a variety of options for businesses to get involved including: • Managed group projects • Self-referral group projects • Adopt-A-Nonprofit • Skills Based Volunteer Employee Opportunities • Monetary or product donations to support specific cause initiatives Altria employees participate in a group project creating care packages for overseas military service members.

20. Maximizing Recruitment Efforts • Developing partnerships with service organizations and institutions of higher education. Community colleges frequently engage students in workforce re-entry training programs. Do your volunteer opportunities offer work-related skills that would be valuable to one of these programs? Internships, Service learning • Sharing your recruitment work with others Work with another community group or organization to staff a volunteer recruitment booth. • Joint marketing and public relations, particularly with an area business A local business may be willing to develop an advertisement that simultaneously promotes their service and your volunteer opportunities. They may also be willing to provide volunteer recognition gifts or food/supplies for volunteer initiatives. • Collaboration with internal contacts Make it your business to learn where your executive director has been invited to speak and encourage him or her to mention your recruitment effort.

21. Recruitment Outlets • Advocacy groups • AmeriCorps Programs • Business and professional organizations • Chambers of Commerce • Churches and religious groups • Community Service Restitution Programs • Conferences/Special Events • Corporations and small businesses • Employment Assistance Programs • Families • Job seekers • Military units and retired military personnel • New residents of the community • Parents' groups • Public agencies and retired personnel • Realtors (welcome wagon packages often include volunteer information) • Rehabilitation agencies/programs • Retired Executives, Teachers (associations of) • Schools, especially service-learning programs • Scout troops or other youth groups • Senior citizen groups • Senior Corps Programs • Service organizations such as Kiwanis, Rotary Clubs and Junior Leagues • Sororities and Fraternities • Students seeking internships and service opportunities • Student vocational training programs • Unions and Trade Associations • United Way • University/college/community college organizations • VISTA volunteers • Volunteer Centers ( We know a good one)

22. Recognizing Recognizing Volunteers is an attitude of gratitude and it doesn’t have to cost a lot of money. • Remembering a person’s name • Introducing him or her to visitors • Special events designed to say thank you • Reimbursement for expenses • Training opportunities • Notes of appreciation Example: HandsOn Suburban Chicago Annual Impact Awards

23. Evaluating • Communicating the outcomes of your project to your funders, Board, key constituents, and stakeholders • Identify a set of key metrics you can use to measure the success of your skills-based volunteering project. • Access templates (case studies, press releases) that will allow you to effectively communicate the metrics you are tracking. • Impact Reports and materials that quantify the efforts. • Resource: http://independentsector.org/volunteer_time Example: The estimated value of volunteer time for 2012 is $22.14 per hour.

24. We Can Help… • Workshops • effective volunteer management • technology • support services • SVMTS Certification • Breakfast Briefs • Networking Opportunities • Webinars & Nonprofit Trainings Nonprofit professionals strategize at a youth & family volunteer engagement boot camp.

25. Technology Consultations • HandsOn Tech Google grant • Helping nonprofits use and embrace technology in the Chicago area. • The program mission is to increase the nonprofit sector’s use of technology to build community resources and ultimately improve outcomes for low-income communities and families. Providing training, tech assessments & project implementations at no cost for nonprofits.

26. Service Enterprise Checklist • Respond to volunteer inquiries quickly. • Screen potential volunteers for skills and genuine interest. • Define and communicate roles and expectations clearly. • Implement standard training for all volunteers. • Match skills and interests of the volunteer with opportunities. • Establish the value of the volunteer - making sure they have an important role in the organization that impacts the whole volunteer process. • Implement a good tracking tool to measure value. • Provide support and assistance to volunteers at all times. • Provide an opportunity for volunteers to connect with other volunteers and nonprofit leadership. • Develop an ongoing recognition program. • Develop strong relationships with partner programs

27. Become A Service Enterprise! HOSC will be accepting applications from nonprofits interested in becoming certified as a service enterprise starting in December. The program is free of charge and your nonprofit will access innovative training and consulting that will guide your staff and board through a change management process to more effectively engage volunteers. You will receive: • A thorough assessment of your exiting organizational volunteer engagement practices • Up to 16 hours of training to assist in re-tooling the roles and ways in which your organization engages volunteers • Individualized consulting to address unique organizational opportunities and challenges • Access to a statewide certification that signifies your organization’s commitment to appropriately leveraging the time & talent of volunteers to meet the social mission of your organization

28. Trends for Companies • Lessons from executives who invest in their communities • They care about the major issues, want to see their company’s values in action • Nonprofit partners are vital to the success of community investment efforts • Senior leadership support is the driver of community investment • Employee stakeholders: people want to work at an organization

29. Trends for Volunteering • For-profit corporations are expanding social responsibility programs. • Colleges and universities are incorporating service learning more deeply into their curriculum and onto their campuses. • Boomers, though likely to retire later for economic reasons, are looking for social legacy and community impact. • Millennials demonstrate a strong commitment to service

30. Resources HandsOn Connect Volunteer Opportunity Portal • http://hoc.volunteerinfo.net Billion + Change Program • http://www.abillionpluschange.org/ Points of Light Institute • http://www.pointsoflight.org/ How to start a company volunteer program: • http://www.handsonnetwork.org/files/resources/BP_StartingVolunteerProgram_2010_HON.pdf • www.energizeinc.com • www.reimaginingservice.org • www.serviceleader.org

31. Contact Us Patty Neuswanger Director of Marketing & Development Patty.neuswanger@volunteerinfo.net 847.228.1320 x120 Anne Wall Marketing & Development Manager (SBV) Anne.wall@volunteerinfo.net 847.228.1320 www.HandsOnSuburbanChicago.org