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Customers as judges: How to involve customers and deepen the relationship

Customers as judges: How to involve customers and deepen the relationship. 2012: NO Christmas lunches. Killing two birds with one stone. BIG PARTY where all our customers were invited In our own premises – in the Suhde office. The Tip of the Iceberg Awards. The name is a play of words.

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Customers as judges: How to involve customers and deepen the relationship

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  1. Customers as judges: How to involve customers and deepen the relationship

  2. 2012:NO Christmas lunches

  3. Killing two birds with one stone BIG PARTY where all our customers were invited In our own premises – in the Suhde office

  4. The Tip of the Iceberg Awards

  5. The name is a play of words The biggest Ad Award Gala in Finland: VUODEN huiput The Top of the Year Our Gala: JääVUOREN huiput The Tip of the Iceberg

  6. The idea The customers were invited as judges • They decided which campaigns to reward • They gave scores to campaigns made in Suhde 2012

  7. 6 categories • Launches • Campaigns • Loalty • Commercials • Prints • Suhde Production > All together 36 works to judge

  8. Way to show what we have created • Idea to show what kind of campaigns we had made • Idea to show the variety of our skills and customers • Idea to meet the collegues in the other companies • Of course to sell them more!

  9. This is how it was…

  10. THE CONFESSION…

  11. WE CHOSE THE WINNERS! BUT WE NEVER TOLD THEM! • Because every customer should have at least one award • But the Grand Prix went to the campaign which got most of the votes

  12. In addition: Special Awards 8 persons or actions were rewarded with Special Awards • The Supporter of the Year • The Brand Guardian of the Year • The Most Historical Deed of the Century • The Five-folder of the Year • The Facebook Strategy of the Year • The Artwork of the Year • The Most Wonderful Sing Along of the Year • The Improver of the Year

  13. Feel free to steal the idea!

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