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Devilish Delights

Devilish Delights. Devilish Delights . Jada Castillo & Sydney Lindsey Grade: 11th Age: 16 & 17. Mission Statement. Mission Statement

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Devilish Delights

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  1. Devilish Delights

  2. Devilish Delights • Jada Castillo & Sydney Lindsey • Grade: 11th • Age: 16 & 17

  3. Mission Statement • Mission Statement • We strive to ensure everyone can enjoy a dessert both healthy and to their liking. There are wide varieties of people with different eating habitsand Devilish Delights guarantees that no one’s excluded. • Opportunity • Everyone loves sweets, but no one enjoys the fat it gives. We are able to provide sweets that are both flexible to your eating habits and delicious at the same time. Maybe you are gluten intolerant or a vegan. Are bites are not only tasty, but are put on a stick for a fun twist.

  4. Business Profile • Type of Business • Retail • Our business provides both good tasting and healthy cheese cake bites on a stick • We make them gluten free for those who are gluten intolerant or health conscious. • Vegans aren’t excluded either because of our specially made vegan cheese cakes • Legal Structure • Partnership • We both have combined skills that can benefit the company • We will share profits and have more ideas to put together

  5. Qualifications • We arequalified to run this business because:    15 years of cooking experience (combined) Will have our cooking licenses Have excellent customer service skills

  6. Market Analysis Total Population 3,580,709 Target Market 58,685 Potential Market 2,934

  7. Target Market Segment • Psychographics • Middle class income, parents, party planners, people with a sweet tooth, etc. • Buying Patterns • Limited amount to buy is a dozen and because we are only online, a credit card is needed. • Demographics • Middle class adults with an average household income of $35,000 and greater. • Geographics • We are mainly focusing on the whole state of Connecticut.

  8. Competitive Advantage Devilish Delights • Juniors Most • Fabulous • Cheese Cakes • and Desserts The Cheese Cake Factory Factors Price Affordable Expensive Affordable Quality of Product/Service Good Very Good Excellent Location Online Nationwide Online Reputation/Brands Good Very good Excellent Unique Factors/ Knowledge Variety Don’t just serve cheese cake Bites on a stick; customizable

  9. Marketing Mix State of Connecticut • Business cards • Website • Word of mouth Adult males and females with a yearly income of $35,000+ Bite size cheese cakes on a stick (gluten-free/vegan) Affordable prices

  10. Promotional Mix Promotional Expense Monthly Amount Advertising $30.00 Business cards, website Publicity $0.00 Word of mouth, Facebook, website, Twitter Personal Selling $10.00 Taste testing in whole foods store Sales Promotion $10.00 Holiday/ event discounts $3.00 Other Philanthropy tags/ pins Total Monthly Promotional Expense $53.00

  11. Cost of Materials/Labor Description of One Unit of Sale: One dozen pack of strawberry cheese cake bites (Vegan, Gluten-free)

  12. Economics of One Unit One dozen pack of strawberry cheese cake bites (Vegan, Gluten-free) Description of One Unit of Sale:

  13. Average Monthly Fixed Expenses

  14. Time-Management PlanSchedule for a Typical Week Total Hours in a Week = 168

  15. Monthly Sales ProjectionsFirst Year Total Units Sold 222

  16. Monthly Break-Even Units Monthly Fixed Expenses = Monthly Break-Even Units Contribution Margin per Unit $292.86 17 = $17.19 In an average month, the company will begin to make a profit after selling units. 17

  17. Projected Yearly Income StatementFirst Year

  18. Start-Up Investment Total Start-Up Investment $1,868.58

  19. ROS & ROI $256.58 $6,660.00 X 100 = 4% $0.04 $256.58 $1,868.58 X 100 = 14% $0.14

  20. Financing Strategy Total Start-Up Investment $1,868.58

  21. Business Responsibility& Philanthropy • Philanthropy • We plan to give 3% of our net profits to UNICEF Humanitarian Hunger Relief For Children. • Business Responsibility • Advertising it on the company website. • On posters around the community. • Putting it on our business cards.

  22. Business & Personal Goals Business Personal • Try and hire employees to help our business run faster and smoother • Create contests to help with business sales and reputation • We plan to go to college to further our education • We plan to part-time run the business to earn extra money during our college years Short-Term • Open a store front or studio where we could work in a business environment • Expand to neighboring states other than CT • J: I plan to major in law and part-time run the business with my partner • S: I plan to major in Physical Therapist and part-time run the business as well Long-Term

  23. There’s a little DEVIL in every bite. Thank you for your consideration. Devilish Delights www.Devilish-Delights.webs.com Website Under Construction!!

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