Presto 3.0 Positioning & Product Overview November 2010

1. Presto 3.0 Positioning & Product OverviewNovember 2010 TM

2. TM Today’s Objective Get excited about Presto 3.0 and the great opportunities ahead!

3. TM Today’s Discussion Topics • Where are we and where headed? • Presto: Real-Time Business Apps • The Market Landscape • What All This Means is FOCUS Marketing Product • Hub • Visual Tools • Coding Tools • Pluggable and extensible • Mashup Server • Mashup Sites for SharePoint • Enterprise App Store • Upgraded: Mashup Studio, Excel

4. TM We Must FOCUS Our Efforts “Target the point of attack…assemble the invasion force…define the battle…launch the invasion, selecting our intended distribution channel and setting our pricing to give us motivational leverage over that channel.” 

5. TM We Must FOCUS Our Efforts “Target the point of attack…assemble the invasion force…define the battle…launch the invasion, selecting our intended distribution channel and setting our pricing to give us motivational leverage over that channel.” 

6. TM Presto - Always Reaching for New Heights Presto solves problems that require timely decisions where information is live and comes from a variety of sources. Solutions need to be assembledquickly and made available to users when and where they need it.

7. TM We’ve Listened to Our Customers, Partners, Analysts… “JackBe is a unique solution to provide SharePoint data outside to other systems, we’ve found is this natural synergy between Jackbe and Microsoft SharePoint platform to solve this siloed data issue.“ --Dean Halstead, Microsoft “In enterprise apps, we see user curated content coming up very strongly in areas such as mashups.” --Phil Wainewright, ZDNet “Focus on ‘speed’ and ‘live data’, they set you apart.” --Jeff Hammond, Forrester “JackBe Presto has helped us aggregate and compartmentalize our application data into consumable chunks of information that can be delivered readily in a number of information delivery platforms." --Lou Sacco, Qualcomm “I believe every enterprise will ultimately adopt the App Store as a primary delivery model for delivering information in the future.” --Mirko Minnich, Reed Elsevier

8. TM We’ve Listened to Our Customers, Partners, Analysts… “JackBe is a unique solution to provide SharePoint data outside to other systems, we’ve found is this natural synergy between Jackbe and Microsoft SharePoint platform to solve this siloed data issue.“ --Dean Halstead, Microsoft “In enterprise apps, we see user curated content coming up very strongly in areas such as mashups.” --Phil Wainewright, ZDNet The advent of cloud computing and big data makes huge amounts of data available to organizations, but it's not always clear how to make practical use of it. Tools like JackBe can help turn all this data into something end users can work with minimal support from IT.” --Klint Finley, ReadWriteWeb “Focus on ‘speed’ and ‘live data’, they set you apart.” --Jeff Hammond, Forrester “JackBe Presto has helped us aggregate and compartmentalize our application data into consumable chunks of information that can be delivered readily in a number of information delivery platforms." --Lou Sacco, Qualcomm “I believe every enterprise will ultimately adopt the App Store as a primary delivery model for delivering information in the future.” --Mirko Minnich, Reed Elsevier

9. Presto 2.x Presto 3.0 TM Repositioning Presto 3.0 Towards Business Value • Right information, right time for the right situation • Real-time Actionable Insight for Better Decisions • Mashing Enterprise Data • Apps Delivering Business Value • Mashlets Landing Anywhere • Apps when and wherever business users need them • Presented to IT as infrastructure solution • Present to the Business as solving a business problem • Open mashup standards for developers • Rapid visual App assembly for power users Mashup-Centric Business Value-Centric

10. TM What Value Does Presto Provide? Presto is the fastest way for businesses to gain actionable insight from live information through Real-Time Business Apps that can be used when and where users need them. UNLIKEtraditional development projects that require writing one off solutions for each problem. UNLIKE BI systems which are designed around pre-defined questions from static and historical data warehouses/marts. UNLIKE Dashboards which require delivering data solely based on the information within the BI system or in memory database.

11. TM Presto Provides Benefits to Multiple Personas Personas Get Results

12. TM JackBe Sits Amidst Many Other Markets • Business Intelligence • Static, months to years to stand up. Big IT sale. • SharePoint • No easy way to share data and incorporate external enterprise data. • Portal Technology • Dying, but still relevant. All development based integration. • SOA/Integration • No user. Period. • Enterprise Social • Not business solution centric (yet). • Mobile Application Development • Need security data and governance SharePoint/ Portal SOA/ Integration JackBe Social Tools Mobile App Dev Business Intelligence (BI)

13. TM How Do We Differentiate Ourselves? Live: Presto Apps deliver live data directly from the sources Fast: Presto Apps can be assembled in minutes, hours, days Reach: Presto Apps are assembled-once, delivered anywhere Social: Presto Apps leverage the power of teams and sharing Agile: Presto Apps are flexible and easily re-purposed Secure: Presto Apps are secure and governed end-to-end

14. TM An Example of Presto Competitive Positioning

15. TM We Need to FOCUS "Target a specific market niche as your point of attack and focus all your resources on achieving the dominant leadership position in that segment." -- Crossing the Chasm Includes target customer, compelling reason(s) to buy, product, competition, partners and allies, distribution, pricing, & positioning.

16. TM What Do Our Customers & Partners Tell Us?

17. Technologies Solutions Industries TM • Operations Management • 360 Degree View • Government - Defense • Government - Civilian • SharePoint • ESRI JackBe’s Market-Focused Solution Areas

18. TM • SharePoint • Manage Sprawl • Unified View • ESRI • Real-Time Geodata • Operations Management • Real-Time IT • 360 Degree View • Real-Time Performance • Government - Defense • Situational Awareness • Government - Civilian • Transparency JackBe’s Market-Focused Solution Areas Real-Time Business Apps for… • Deliverables • Messaging/Positioning • Competitive Analysis • Sales Tools: Presentation, Collateral, Demos, Pricing • Lead-Gen: Partners, Webcasts, Position Papers • Schedule • Sept./Oct. – SharePoint • Nov. – Ops Management • Dec. – 360-Degree View • Ongoing – Civilian Gov’t , Defense Gov’t