160 likes | 225 Views
C hallenges and pitfalls to maintain revenue generating services in He Eye Care System. Prof. Wei He, MD, PhD, MBA Founder and Chairman of He Eye Care System WPR Co-Chair IAPB Vice President of Chinese Ophthalmologist Association
E N D
Challenges and pitfalls to maintain revenue generating services in He Eye Care System Prof. Wei He, MD, PhD, MBA Founder and Chairman of He Eye Care System WPR Co-Chair IAPB Vice President of Chinese Ophthalmologist Association CPPCC Member (Chinese People’s Political Consultative Conference)
Chanllenge: Patient volume is increasing slower • Chinese GDP growth declines • Local financial revenue drop • The capacity of Health Insurance decreased.
Chinese Medical Reform • Hospitals in counties and towns are enhanced by the governments -- Most of patients will first visit county hospitals; -- Renewed equipments and facilities in county and town hospitals to cover 80% diseases
Challenge: Chinese Health Insurance policy • 75% of medical costs reimbursement in basic-level hospitals. • 45% in He Eye Hospitals.
Solution 1: HECS Model Advantage • HECS provides affordable, acceptable, continuous and high-quality eye service reduce the burden of patients and governments patient volume keep growing revenue increase. • Pricing advantage.For Example : cataract surgery (IOL) in 2011
HECS’s model is recognized and duplicated in China. Eye Care System in Rural Area Eye Care System in Urban Area Traiing,Referal, Tele-medicine Traiing,Referal, Tele-medicine COE Regional Eye Hospitals City hospitals Cataract &RE Centers County hospitals Tele-ophthalmic Clinics
Solution 2: Cooperate with county levelhospitals • Telemedicine: 44 in Liaoning, 70% of the eye care market Benefits from: • Share patients in cooperated hospitals, increase HEH revenue; • Reduce the time and cost of transforing patients and seeing a doctor, satisfy the patients ; • Refer the patients to He Eye Hospitals, increase HEH revenue.
Training grassroots doctors----instead of outreach teams from HECS Benefits from: • shorten the time and reduce medical cost of out reach activities by He eye hospital; • Increased the volume of referred patients to He Eye Hospital; • 30,000 grass-roots doctors in Liaoning, 30,000 cataract surgery /year.
TheHECS model solve eye problems in China and makes eye care affordable to all. HECS will not only gain economy benefits, but win a good reputation with enthusiastic at public welfare as well. • MOH set up the first National Training Base for the Prevention and Treatment of Blindness in China in June 2012. • The HECS model is duplicating in Taizhou City, Jiangsu Province.
In 2012, Prof. Wei He reported to the State President, HU Jintao on He Eye Care System model