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Will

Will. ?. Rule the. Predict the world’s 8 most valuable brands. Google is 2 nd … but growing faster than Apple. Mission Statement & Culture. Google's beliefs. Have they deviated from their Mission Statement?

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Will

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  1. Will ? Rule the

  2. Predict the world’s 8 most valuable brands Google is 2nd… but growing faster than Apple

  3. Mission Statement & Culture Google's beliefs Have they deviated from their Mission Statement? After over 100 acquisitions, it’s hard to believe that they still only do “one thing”.

  4. Predict the number of Google Acquisitions List of mergers and acquisitions by Google – Wikipedia How have the acquisitions changed since 2001? What appear to be the current focus and why?

  5. Decision Acquisition The bottom-up justification for M&A at Google “a product manager that has a problem and needs to solve that problem is the raison d'être of a potential acquisition” On how much it is willing to spend on a company “the value of a deal equals the value of the team plus the value of the year it would spend a Google team to create the same product”

  6. Nest purchase - $3.2 billion Business Insider article List 3 benefits of the Nest purchase. Which do you think is the most important and why? Forbes Article What is the “Internet of Things”? What are the concerns about the purchase and why should this concern Google?

  7. The Internet of Things CNET Article - Internet of Things Charlie Brooker's view on the Internet of Things - Youtube (17:40 - 19:40min) The Daily Mash's Vision of Google's Future What problems can you foresee with Google’s omnipresence?

  8. Other Diversifications Google Driverless Cars - Youtube clip Google Glass Review - Youtube clip BBC - Google patent advert technology linking restaurants to free taxis BBC - Google patent robot that updates social media on your behalf Are these diversifications in line with their mission statement and beliefs? Justify your answer.

  9. And finally… Google Glass V Black Mirror - Youtube clip Black Mirror (The Entire History of You) was a 2011 TV programme in which everyone had a hard drive implanted in the brain which would record and play back everything the person saw. How many years until this becomes a reality? Discuss the advantages & disadvantages of this technology.

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