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Reproductive Health Communication

Reproductive Health Communication. Media and Communications. The purpose of UNFPA’s communication strategy for RH is to raise visibility, in order to: Help spur action Enable fund-raising Secure commitments. Overview. Communication initiatives :

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Reproductive Health Communication

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  1. Reproductive Health Communication

  2. Media and Communications The purpose of UNFPA’s communication strategy for RH is to raise visibility, in order to: • Help spur action • Enable fund-raising • Secure commitments

  3. Overview Communication initiatives: • Show what’s happening on the ground • Profile good practices and lessons learned • Give voice to the people we work with, especially youth and women • Connect internal and external stakeholders • Encourage participation • Position UNFPA as a “go-to” authority

  4. RH communication Strengthens partnerships by aligning messages and helping to co-ordinate work: • in communities, • with national governments, and • at regional and global levels

  5. MH key achievements • Setting the media agenda for maternal health • Positioning UNFPA’s priorities within maternal health partnerships such as H4+ and the Global Strategy on Women and Children’s Health

  6. …continued • Profiling reproductive health work, results and priorities at major conferences • Producing videos to showcase maternal health issues, e.g., ‘Ghana: Midwives Deliver’ screened at Women Deliver • Developing new communication approaches to move beyond awareness of issues to emphasize results in four Anglophone and four Francophone pilot countries video

  7. Fistula communication • Co-ordinates UNFPA’s work with the efforts of more than 50 partner institutions • Raises visibility of fistula programmes in UNFPA country offices and counterparts in 49 Campaign countries • Gives voice to fistula survivors and community members to advocate for change

  8. Fistula key achievements • Increased awareness raising • Renewed collaboration & partnership • More coordinated communication • Including comms in programmes • Revitalized toolbox • New Web site: www.endfistula.org

  9. Challenges • Resources, both financial and human • Disconnect between global efforts and results on the ground • Moving beyond raising awareness to documenting impact and results

  10. Way forward Evidence-informed Communication • Long Term • Large Scale • Integrated • Results-Based

  11. Communication for social change • A long-term, rights-based approach to help people change their social and cultural norms • Can be used to address norms such as child marriage, female genital cutting and dowry

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