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AXA Insurance Singapore Pte Ltd

AXA Road Safety Survey. AXA Insurance Singapore Pte Ltd. Research Objectives. This study addresses the following objectives: Understand Singapore driver’s driving habits on the road and perception and understanding of safety rules and regulations

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AXA Insurance Singapore Pte Ltd

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  1. AXA Road Safety Survey AXA Insurance Singapore Pte Ltd

  2. Research Objectives • This study addresses the following objectives: • Understand Singapore driver’s driving habits on the road and perception and understanding of safety rules and regulations • Determine the level of compliance to road safety rules and regulations

  3. Sample Structure and Methodology Quantitative Survey conducted via street intercepts Research covers 2 segments of drivers, with a total achieved sample of n=521 drivers Private car owners, n=415 Drivers of passenger cars who are Singapore residents aged between 18 to 59 years Market representative - quotas based on private car ownership (LTA figures) Taxi Drivers, n=106 Representative spread across various taxi operators in Singapore Fieldwork was conducted between 4th February to 4th March 2009 Singapore Population

  4. Findings • Majority of Singaporean drivers are mindful of potential road dangers • Perception wise… drivers felt that the following are the top 5 driving habits that are dangerous by itself: • Driving after having more than the recommended alcohol intake (86%) • Answering the phone without a hands free kit or text messaging while driving (79%) • Tailgating (74%) • Driving without wearing a seatbelt (74%) • Not giving way to oncoming vehicles while turning into and turning out of the main road (73%)

  5. Findings • Behaviour wise… More than 60% of drivers admit to engaging in at least one dangerous driving behaviour, with the following most commonly committed: • Speeding at more than 10km /h above limit (63%) • Going through an amber light (62%) • Tailgating (47%) • Overtaking, turning, or switching lane without signalling (46%) • Answering the phone without a hands free kit or text messaging while driving (42%)

  6. Findings • Main factors influencing driving behaviour in the past 12 months (taking top 5 ranking): • Consequences of getting caught for breaking traffic rules and regulations • 60% by the possibility of getting demerit points on their driving license, • 59% influenced by installation of speed / safety cameras on roads • 52% mentioned stricter law enforcements on the roadway • Greater awareness of personal safety (51%) and safety of others (40%)

  7. Findings • In terms of understanding safety rules: • Speed limits: • On expressways: • There are 66% of drivers who know the actual speed limit (90km/h). • On normal road without speed limit signs: • Only 1 in 4 drivers know the actual speed limit; the rest misperceived it as a faster speed above 50 km/h • Alcohol Legal limit: • Singapore drivers are more prudent - For those who know, 14% stated the correct alcohol limit (>35 mg of alcohol per 100 ml of breath) and 75% stated a limit that is lower than that

  8. Flow of Presentation • Safety Rules: • Attitudes and Perception • Compliance • Influencers of Safety Behaviour • Understanding Safety Rules • Speed Limits • Alcohol Limits

  9. Flow of Presentation • Safety Rules: • Attitudes and Perception • Compliance • Influencers of Safety Behaviour • Understanding Safety Rules • Speed Limits • Alcohol Limits

  10. 1 in 2 drivers feel that these behaviours are dangerous only depending on circumstances Perception Towards Dangerous Driving BehaviorAll Drivers Most Singaporean drivers are aware of potential dangers on the road… n=521 Q3. For each one of the following behaviour, please indicate if you think …

  11. 2 most commonly committed … Engaging in Dangerous Driving Behavior All Drivers 60% of Singaporean drivers ever engaged in at least one dangerous driving behavior Ever - % mentioned engaging in behaviour “Very often, Often, sometimes, Seldom” Q3. For each one of the following behaviour, please indicate if you think … Q5. Speaking for yourself, do you engage in any of the following behaviours very often, often, sometimes, seldom or never? n=521

  12. Perception Towards Dangerous Driving BehaviourPrivate Car Owners by Age Group % mentioned behaviour is “Dangerous by itself” Less Prudent More Prudent As a whole, younger drivers’ perception of dangerous driving is less prudent Q3. For each one of the following behaviour, please indicate if you think …

  13. Older drivers less likely to… Compliance to Safety Rules and RegulationsPrivate Car Owners by Age Group % mentioned engaging in behaviour “Very often, Often, sometimes, Seldom” Less likely to engage in behaviour More likely to engage in behaviour Younger drivers do not drive any more dangerously than older drivers Q5. Speaking for yourself, do you engage in any of the following behaviours very often, often, sometimes, seldom or never?

  14. Perception Towards Dangerous Driving BehaviourPrivate Car Owners by Lifestage % mentioned behaviour is “Dangerous by itself” Less Prudent More Prudent Single + Married without kids less prudent; married with older children more prudent Q3. For each one of the following behaviour, please indicate if you think …

  15. Compliance to Safety Rules and RegulationsPrivate Car Owners by Lifestage % mentioned engaging in behaviour “Very often, Often, sometimes, Seldom” Less likely to engage in behaviour More likely to engage in behaviour Overall, married with younger children more likely to engage in dangerous driving behaviour Q5. Speaking for yourself, do you engage in any of the following behaviours very often, often, sometimes, seldom or never?

  16. Perception Towards Dangerous Driving BehaviourPrivate Car Owners by Gender Males more prudent Female more prudent % mentioned behaviour is “Dangerous by itself” Less Prudent More Prudent Little gender difference in perception Q3. For each one of the following behaviour, please indicate if you think …

  17. Compliance to Safety Rules and RegulationsPrivate Car Owners by Gender Males more likely to engage in behaviour Female more likely to engage in behaviour % mentioned engaging in behaviour “Very often, Often, sometimes, Seldom” Less likely to engage in behaviour More likely to engage in behaviour Gender differences across some dangerous driving behavior Q5. Speaking for yourself, do you engage in any of the following behaviours very often, often, sometimes, seldom or never?

  18. Flow of Presentation • Safety Rules: • Attitudes and Perception • Compliance • Influencers of Safety Behaviour • Understanding Safety Rules • Speed Limits • Alcohol Limits

  19. Top Influencers of Safety Behaviors Top 5 Rank Top-of-Mind 60% 59% 52% 51% 40% 27% Key deterrence to dangerous driving is the consequences of breaking traffic rules and regulations 26% 21% 17% Q9. I have here a list of statements that some people say have an influence on their driving behaviour. Please tell me from the list, which factors influenced you the most to drive safely over the past 12 months. Please rank the factors, with “1” being “Have the most influence”

  20. Flow of Presentation • Safety Rules: • Attitudes and Perception • Compliance • Influencers of Safety Behaviour • Understanding Safety Rules • Speed Limits • Alcohol Limits

  21. Awareness of Speed Limits Speed limit on Expressways Most are aware of actual speed limit on expressways Q16a. With respect to speed limits, can you tell me what the legal speed limit is on most of our expressways?

  22. Awareness of Speed Limits Speed limit on Other Roads (no speed limit signs) Most misperceive speed limit on normal roads without speed limit signs to be faster than actual (more than 50 km/h) Q16b. What is the legal speed limit on other roads where there are no speed limit signs?

  23. Awareness on Alcohol Legal Limit Drivers more prudent towards drink driving Q17b. How many cans of beer can you consume and still drive?

  24. THANK YOU

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