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What You Are Doing Isn’t Working Any More 2008 NTC by Brian Reich

What You Are Doing Isn’t Working Any More 2008 NTC by Brian Reich. Technology (and the Internet) has become an essential part of everyday life and changed way we relate to information, and each other. .

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What You Are Doing Isn’t Working Any More 2008 NTC by Brian Reich

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  1. What You Are Doing Isn’t Working Any More2008 NTCby Brian Reich

  2. Technology (and the Internet) has become an essential part of everyday life and changed way we relate to information, and each other.

  3. Consumers are more connected, diverse, and sophisticated than ever before – we have greater interest in, and control over, our information experience than ever before.

  4. We feel a need to stay connected and engaged – and that need is driving the adoption and usage of new media.

  5. Newspaper reading, television watching, and radio listening habits are changing as new technology becomes available.

  6. These new habits alter how people shop and engage brands, support charitable organizations and volunteer their time, the expectations they have of corporate accountability, and their interactions with individuals.

  7. Technology is redefining people’s expectations of what is possible… for information, experience, and stuff.

  8. (little m) media rules!

  9. Technology facilitates the transfer of experience New York Times 1/22/06

  10. There Are All Types of Blogs

  11. Everything Is Social

  12. Phones Are For More Than Calling People spend more time with their mobile phone (10-15 hours) than all other media combined

  13. It All Begins With Search

  14. Audio and Video Are Awesome

  15. Games are for more than playing

  16. Stuff is content too

  17. What Happens Next?

  18. The future will be… Global(ized)

  19. The future will be… Local(ized)

  20. The future will be… Mobile

  21. The future will be… Community-driven

  22. The future will be… Snackable

  23. The future will be… Transactionalized

  24. The future will be… Product based

  25. The future will be… Service based

  26. The future will be… Open source

  27. Behavior change cannot be forced

  28. Audiences must learn how to have an impact

  29. Organizations must invest and commit to be successful

  30. Try. Fail. Learn. (Repeat)

  31. ASK ME ANYTHING

  32. CONTACT ME Brian Reich Principal, EchoDitto 617.417.9436 brian@echoditto.com

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