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FRANCHISING: PROMOTER OR INNOVATION KILLER?. Just a Background… since 1994. Business Franchise International Growth last 4 years Actual Nr stores New Stores 2012 Franchise vs Direct Pipeline for 2013. FRANCHISING??. PROVEN CONCEPT. REPLICABLE. SCALABLE. WHY FRANCHISE?.
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FRANCHISING: PROMOTER OR INNOVATION KILLER? Just a Background…since 1994 • Business • Franchise • International • Growthlast 4 years • Actual Nrstores • New Stores 2012 • Franchise vsDirect • Pipeline for 2013
FRANCHISING?? PROVEN CONCEPT REPLICABLE SCALABLE
WHY FRANCHISE? • GLOBALISATION • COMPETITION • EFFICIENCY • PRODUCTIVITY • INVESTMENT • EXPERIENCE
GOOD FRANCHISE NOT SO GOOD FRANCHISE?
CONCEPT :::THE ONE AND ONLY!!! • DIFFERENTIATED • INNOVATIVE • DISRUPTIVE • EFFICIENT • IDENTIFY THE NEW TRENDS • ATTEND THE NEW NEEDS
FRANCHISOR ProvenConcept Differentiated • Offer (servicesorProducts) • Architecture • Visual Merchandising • Operation • Processes & SupplyChain • IT • Logistics • Legal • Marketing & Positioning • HumanResources • Online vsBricksandMortar • Roll Out of Business
FRANCHISOR WITH A PROVEN CONCEPT XYZ FRANCHISEES ALLOWS MULTIPLE STAKEHOLDERS TO EXCHANGE FEEDBACK & EXPERIENCE
Different SOURCES OF INNOVATION?
OFFER PRODUCTS & SERVICES • LATEST TRENDS & COLOURS & SHAPES • OWN DESIGN • CUSTOMER SERVICE • AFFORDABLE TO EVERYONE • VALUE FOR MONEY • FAST FASHION
ARCHITECTURE CONCEPT • ACCORDING TO LATEST DESIGN TRENDS
VISUAL MERCHANDISING • Store Display • ORGANIZED • CLEAN look • DYNAMIC • MATCHING
OPERATION • NEW STYLES ARRIVE THE STORES EVERY WEEK!!! • ADAPTATIVE COLLECTION THROUGHOUT THE SEASON • SALES PERIOD MANAGEMENT
PROCESSES & SUPLLY CHAIN • BUYING PROCESS • PUSH SYSTEM • STOCK MANAGEMENT OF THE FRANCHISEE
IT & IT & IT!!! • TOP NOTCH IT SYSTEM • MATRIX • REPLENISHMENT
LOGISTICS • ABILITY TO DELIVER IN TIME • DIFFERENT NEEDS • DIFFERENT GEOGRAPFIC ZONES
POSITIONING • EARLY ADOPTERS • FIRST MOVERS
MARKETING • BELOW THE LINE • LOCAL • ACTION IN THE STORE
LEGAL • DIFFERENT LAWS • DIFFERENT WAYS TO FRANCHISE
HUMAN RESOURCES RECRUITING & INNOVATION • ATTITUDE • VIRTUAL TEAMS
ONLINE & SOCIAL NETWORKS • FRANCHISEE EUROPEAN UNION • FRANCHISEE OUTSIDE EUROPEN UNION
EXPANSION & ROLL OUT STRATEGY • WHICH COUNTRIES FIRST? • WHY FRANCHISING INSTEAD OF DIRECT?
DISRUPTIVE CONCEPT WHEN COMPARED TO ESTABLISHED FRANCHISE!!! FEEDBACK FROM “FRANCHEPRENEURS” HIGH INCREASE OF ADD-ONS CONTINUED & LONG TERM SUCCESSFUL ROLL-OUT & EXPANSION
FRANCHISING !!!!! INNOVATIVE WAY OF EXPANDING BUSINESS THANK YOU ! marco.almeida@parfois.com