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Mobile Applications Presented by Ruchith Gunaratne ruchith@hsenid 01-Nov-2006

Mobile Computing. Mobile Applications Presented by Ruchith Gunaratne ruchith@hsenid.com 01-Nov-2006. What is a mobile application ?.

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Mobile Applications Presented by Ruchith Gunaratne ruchith@hsenid 01-Nov-2006

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  1. Mobile Computing Mobile Applications Presented by Ruchith Gunaratne ruchith@hsenid.com 01-Nov-2006

  2. What is a mobile application ? • An application which resides in the mobile phone or which is accessed/used by a mobile phone over any channel such as SMS, MMS, GPRS, Voice, DTMF[Dual-tone Multi Frequency], USSDC,etc. Mobile application

  3. Why mobile applications ? • To make mobile users life easier. • To increase the ARPU [Average Revenue Per User] Increase the ROI • To attract new subscribers • To reduce the churn • To gain a competitive advantage in the market. • To improve the subscriber interaction • To move with the fast growing technology.

  4. Why mobile applications .. [contd] 0G, 0.5G – Radio signaling based communication - Half Duplex communication 1G – Analog Communication 2G – Digital communication – GSM 2.5G – GPRS 2.75G – EDGE 3G – WCDMA 4G - moving 100Mbits/s , stationed 1Gbits/s bandwidth

  5. High level network infrastructure of a Telco

  6. Telco Network Components • Short Message Service Center – SMSC • Used to enable SMS communication and its VAS • Application Protocols used • SMPP – Short Message Peer Peer • UCP - Universal Computer Protocol • CIMD - Computer Interface to Message Distribution • Well known brands • Logica CMG • Comverse • Ericcson • Nokia • Seimens

  7. Telco Network Components • Multimedia Message Service Center – MMSC • Used to enable MMS communication and its VAS • Application Protocols used • MM4 – Based on SMTP • MM7 – Based on SOAP • Well known brands • Alcatel • Ericcson • Nokia

  8. Telco Network Components • Unstructured Supplementary Services Data Center - USSDC • Used to enable session based interactions • Application Protocols used • CIMD • SMPP • Well known brands • Alcatel • Erricson • Nokia

  9. Telco Network Components • Intelligent Network – IN/Billing systems • Used for subscriber billing • For prepaid - IN • For post paid – Billing system • Application Protocols used • Proprietary protocols will be used. • Well known brands • Comverse • Erricson • Nokia • Lucent • Alcatel • Logica CMG

  10. Mobile applications • Types of SMS applications • SMS Banking / Payments • SMS Stock trading / alerts • SMS Chat / Dating • SMS Games • SMS quiz • Ringtones / Picture messages • Topup solution

  11. Mobile applications • SMS applications

  12. Mobile applications • SMS Banking applications SMS Banking Application SMSC SMS Gateway Banking Server SMS SMPP HTTP RMI Web service SOAP • Balance Check • Fund transfer • Utility bill payment • Alerts SMS banking Business logic SMS connection layer Bank connection layer : Links can be secured by VPN or Leased lines

  13. Mobile applications • Types of MMS applications • MMS portals – Greeting cards, music, viedo • Photo album • Mobile bloging • Email applications

  14. Mobile applications • MMS applications

  15. Mobile applications • Mobile Blogging applications Mobile Blogging Application MMS connection layer MMSC MMS Gateway • Upload photos • Write blogs • Read blogs MMS MM7 SOAP HTTP WAP WAP Gateway Mobile blogging Business logic Presentation layer

  16. Mobile applications • Types of GPRS/ WEB/ WAP application • Video/Audio Streaming applications • WAP portals • Ringtone / picture messages download • Mobile banking / stock trading

  17. Mobile applications • Video Streaming applications Streaming server GPRS gateway • Movies • TV • Audio RTSP RTSP

  18. Mobile applications • Stock trading application Stock trading Application Mobile phone with J2ME client Stock broker Server HTTP / GPRS FIX • Query stock market • Sell shares • Buy shares • Alerts Stock trading Business logic Communication layer Stock broker connection layer : Link can be secured by SSL or data encryption [3DES , bouncy castle] : Links can be secured by VPN or Leased lines

  19. Mobile applications • Types of Voice applications • Voice Applications • Customer care applications • IVR Banking • IVR topup • Types of USSD applications • Topup applications • Roaming applications

  20. Mobile applications trends • Mobile banking • Mobile payments • Mobile stock trading • Mobile content • Audios • Videos • Images • Mobile gaming • Location Based services • Mobile services – topup, self care, customer care , alerts,

  21. Thank You ruchith@hsenid.com http://ruchithg.blogspot.com

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