1 / 22

Mobile Applications Presented by Ruchith Gunaratne ruchith@hsenid 01-Nov-2006

Mobile Computing. Mobile Applications Presented by Ruchith Gunaratne ruchith@hsenid.com 01-Nov-2006. What is a mobile application ?.

wirt
Download Presentation

Mobile Applications Presented by Ruchith Gunaratne ruchith@hsenid 01-Nov-2006

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. Mobile Computing Mobile Applications Presented by Ruchith Gunaratne ruchith@hsenid.com 01-Nov-2006

  2. What is a mobile application ? • An application which resides in the mobile phone or which is accessed/used by a mobile phone over any channel such as SMS, MMS, GPRS, Voice, DTMF[Dual-tone Multi Frequency], USSDC,etc. Mobile application

  3. Why mobile applications ? • To make mobile users life easier. • To increase the ARPU [Average Revenue Per User] Increase the ROI • To attract new subscribers • To reduce the churn • To gain a competitive advantage in the market. • To improve the subscriber interaction • To move with the fast growing technology.

  4. Why mobile applications .. [contd] 0G, 0.5G – Radio signaling based communication - Half Duplex communication 1G – Analog Communication 2G – Digital communication – GSM 2.5G – GPRS 2.75G – EDGE 3G – WCDMA 4G - moving 100Mbits/s , stationed 1Gbits/s bandwidth

  5. High level network infrastructure of a Telco

  6. Telco Network Components • Short Message Service Center – SMSC • Used to enable SMS communication and its VAS • Application Protocols used • SMPP – Short Message Peer Peer • UCP - Universal Computer Protocol • CIMD - Computer Interface to Message Distribution • Well known brands • Logica CMG • Comverse • Ericcson • Nokia • Seimens

  7. Telco Network Components • Multimedia Message Service Center – MMSC • Used to enable MMS communication and its VAS • Application Protocols used • MM4 – Based on SMTP • MM7 – Based on SOAP • Well known brands • Alcatel • Ericcson • Nokia

  8. Telco Network Components • Unstructured Supplementary Services Data Center - USSDC • Used to enable session based interactions • Application Protocols used • CIMD • SMPP • Well known brands • Alcatel • Erricson • Nokia

  9. Telco Network Components • Intelligent Network – IN/Billing systems • Used for subscriber billing • For prepaid - IN • For post paid – Billing system • Application Protocols used • Proprietary protocols will be used. • Well known brands • Comverse • Erricson • Nokia • Lucent • Alcatel • Logica CMG

  10. Mobile applications • Types of SMS applications • SMS Banking / Payments • SMS Stock trading / alerts • SMS Chat / Dating • SMS Games • SMS quiz • Ringtones / Picture messages • Topup solution

  11. Mobile applications • SMS applications

  12. Mobile applications • SMS Banking applications SMS Banking Application SMSC SMS Gateway Banking Server SMS SMPP HTTP RMI Web service SOAP • Balance Check • Fund transfer • Utility bill payment • Alerts SMS banking Business logic SMS connection layer Bank connection layer : Links can be secured by VPN or Leased lines

  13. Mobile applications • Types of MMS applications • MMS portals – Greeting cards, music, viedo • Photo album • Mobile bloging • Email applications

  14. Mobile applications • MMS applications

  15. Mobile applications • Mobile Blogging applications Mobile Blogging Application MMS connection layer MMSC MMS Gateway • Upload photos • Write blogs • Read blogs MMS MM7 SOAP HTTP WAP WAP Gateway Mobile blogging Business logic Presentation layer

  16. Mobile applications • Types of GPRS/ WEB/ WAP application • Video/Audio Streaming applications • WAP portals • Ringtone / picture messages download • Mobile banking / stock trading

  17. Mobile applications • Video Streaming applications Streaming server GPRS gateway • Movies • TV • Audio RTSP RTSP

  18. Mobile applications • Stock trading application Stock trading Application Mobile phone with J2ME client Stock broker Server HTTP / GPRS FIX • Query stock market • Sell shares • Buy shares • Alerts Stock trading Business logic Communication layer Stock broker connection layer : Link can be secured by SSL or data encryption [3DES , bouncy castle] : Links can be secured by VPN or Leased lines

  19. Mobile applications • Types of Voice applications • Voice Applications • Customer care applications • IVR Banking • IVR topup • Types of USSD applications • Topup applications • Roaming applications

  20. Mobile applications trends • Mobile banking • Mobile payments • Mobile stock trading • Mobile content • Audios • Videos • Images • Mobile gaming • Location Based services • Mobile services – topup, self care, customer care , alerts,

  21. Thank You ruchith@hsenid.com http://ruchithg.blogspot.com

More Related