MKT 571 Week 5 Individual Assignment Marketing Communication and Brand Strategy//tutorfortune.com
MKT 571 Week 5 Individual Assignment Marketing Communication and Brand Strategy//tutorfortune.com Click on below link to buy https://tutorfortune.com/products/mkt-571-week-5-individual-assignment-marketing-communication-and-brand-strategy-1 MKT 571 Week 5 Individual Assignment Marketing Communication and Brand Strategy Instructions: Purpose of Assignment This assignment is designed to help students understand the interrelationships between brand strategy and the communication message to the target audience. It is a continuation of the marketing plan and students should review the Week 3 Learning Team Assignment for assistance in product brand strategies the team has developed. Assignment Steps Develop a minimum 700-word branding strategy and marketing communication plan in Microsoftu00ae Word. This document should address at least 5 elements of the Situational Analysis and the Product, Place/Distribution, Promotion, and Price Strategies (modified below) sections of the marketing plan (from the Situational Analysis and the Product, Place/Distribution, Promotion, and Price Strategies lists below). The five elements you select should only come from the options provided below. You must include a measurement of customer loyalty and retention in your strategy document. You may include more than the minimum to provide clarity and coherence to your document. u2022tSituational Analysis: u2022tVision, Mission, Strategic objectives, Values u2022tStrengths/Weaknesses u2022tCompetitor's Strengths/Weaknesses u2022tMarket Segments u2022tProduct, Place/Distribution, Promotion, and Price Strategies: u2022tCreating a Brand Image u2022tMaintaining Brand Image u2022tBranding Concerns u2022tPromotion/Integrated Marketing Communication u2022tAdvertising Strategy/Objectives u2022tPush and Pull u2022tMedia Strategy u2022tAdvertising Execution u2022tPublic Relations/Strategies Note: Charts/graphs/tables do not count toward the word count. The plan will be a continuation of your global or multi-regional business you chose in Week 1. This will be incorporated into your overall marketing plan for Week 6. Cite a minimum of three peer-reviewed references. Format your assignment consistent with APA guidelines. Click the Assignment Files tab to submit your assignment. Click on below link to buy https://tutorfortune.com/products/mkt-571-week-5-individual-assignment-marketing-communication-and-brand-strategy-1
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