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This presentation explains the reason to why multi-family residential building should use resident portal apps and what benefits this new technology can offer to residents and management team.
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Why Residential Buildings should GO Mobile Presented by Green Apps Resident Portal Apps
AGENDA • Mobile Usage • Cohesion & Communication • Automation & Savings • Retention • Millennials • Conclusion
Mobile Usage • Roughly nine-in-ten American adults (92%) own a mobile phone of some kind. • Cell Phones continue to top of the list
Mobile Usage • 86% of those ages 18-29 have a smartphone, • 83% of those ages 30-49 • 87% of those living in households earning $75,000 and up annually
Mobile Usage (Behaviour) • 67% of cell owners find themselves checking their phone for messages, alerts, or calls — even when they don’t notice their phone ringing or vibrating. • 44% of cell owners have slept with their phone next to their bed because they wanted to make sure they didn’t miss any calls, text messages, or other updates during the night.
Mobile Usage (Behaviour 2) • 29% of cell owners describe their cell phone as “something they can’t imagine living without.” • Get help in an emergency situation — 19% have used their phone to do that in the past 30 days.
Communication & Cohesion ( Current State) Research from the Vancouver Foundation : Apartment dwellers are more isolated from their neighbours compared to those living in townhomes • 43% of people living in high-rises do not know at least two of their neighbours’ names. • When it comes to doing favours for neighbours, 57% of all people surveyed have not done a favour and this spikes to 77% for apartment dwellers.
Communication & Cohesion ( Solutions) 3 Solutions in order to improve the communication 1. Serendipitous Encounters: Takes place in the elevator, at the pool, in the car park, while taking out the garbage, and other routine activities. 2. Sociocultural Animation: Community barbecues, donation appeals, landscape rejuvenation programs, and resident associations
Communication & Cohesion ( Solutions) cnt 3.Digital Augmentation: Which is defined as a community network system that acts as a virtual space for social interaction that complements existing public spaces. • Resident directories with member profiles (Resident Portal) • Private social networks (Resident Portal) • Interactive community platform (Resident Portal)
Communication & Cohesion Real Estate Mobile Technology is useful to reflect upon because in order to strengthen neighbour-to-neighbour relationships in apartments, interventions need to happen at each level. Transform rental property management through improved communications
Automation & Convenience Enhanced comfort and convenience • Accessible 24/7 • speed up service delivery • Everything is documented • Responsive to requests • Keeping up with the pace • Create a partnership with tenants by increasing communication
Automation & Convenience Streamline operations and improve engagement with tenants
Retention Quick response time + Better communication = Happy tenants = Higher retention rate
Retention & Technology Technology is a central strategy in tenant retention and attracting new residents Tenant retention strategies Mobile technology can offer: • Tenant information Directory: Important information; community and building rules; instructions for unit care; and life safety information. • Instant Communication • Automated tracking systems for tenant communications and maintenance requests. • Resident satisfaction surveys • And many more
90% Of messages on cellphones are read within 3 minutes Of being delivered
Retention & Communication • Communication with tenants is one of the most important factors in keeping long-term renters happy • Knowing how to communicate with residents through the channels they prefer can translate to increased conversion, retention, referrals and higher customer satisfaction levels.
Market Trend & Millennials A Digital Generation
Millennials Millennials are reshaping demands as they enter the tenant marketplace: • Approximately 10,000 Millennials turn 21 everyday in America. [TIME] • By 2018, Millennials will have the most spending power of any generation. [BAZAAR] It is necessary to understand Their needs
Millennials Expectations Their expectations from tenant spaces: • Advanced Mobile Technology • Streamlined Operations • Better Engagement with others • Sustainability Features
Millennials Expectations http://www.rentseeker.ca/blog/index.php/what-millennials-look-for-when-apartment-hunting/2218
92% Of Adults Own a Cell phone And it continues to top the list of devices
Conclusion Real Estate Mobile Technology is useful to reflect upon because in order to strengthen neighbour-to-neighbour relationships in apartments, interventions need to happen at each level.
Conclusion Enhanced comfort and convenience • Accessible 24/7 • speed up service delivery • Everything is documented • Responsive to requests • Keeping up with the pace • Create a partnership with tenants by increasing communication
Conclusion Improve Communication and response time using mobile technology which leads to higher retention rate Quick response time + Better communication = Happy tenants = Higher retention rate
Conclusion Millennials are reshaping demands as they enter the tenant marketplace. Their Expectations: • Advanced Mobile Technology • Streamlined Operations • Better Engagement with others • Sustainability Features
Thank you! GreenApps.com Info@greenapps.com