Multi-channel Marketing in Digital Industry

1. Multi-channel Marketing in Digital Industry Gone are the days when a single well-laid marketing plan would get the desired results for the marketer. The market today is quite competitive and customers are spoilt for choice. You need to stay in the limelight and right before your customer’s eye to remind them of the existence of your business. Marketer are wracking their heads to come up with new and innovative methods to grab the customer’s attention to last a few minutes. Competition is enormous hence a well laid plan using a single channel goes away unnoticed and quickly forgotten. Customers today need constant reminders and you need to be there at the right time to make a conversion. A single second of slack will make you lose valuable business which is not something any marketer looks forward to. So the only solution is to opt for multiple channels of advertising and marketing to remain at the forefront and in view of the customer. The main goal of your marketing channel should be that your product needs to be present whenever the customer’s mood strikes, and since you do not know when that happens let’s keep it constant and as often as possible. Emails still the first choice Since the day emails were invented it has been effectively used as a communication channel for internal as well as external communication. After decades, it still remains the marketing communication channel of choice. Although other marketing channels are rife in the market, emails still hold the number one position and is considered the most interactive and effective channel to reach customers. So, as far as any marketing strategy goes the marketer may use umpteen number of innovative digital channels to snare a customer, but an email is definitely one of them and always is set out as the initial and first means of communication. Optimized digital channels With, the mobile and internet marketing growing in leaps and bound it is always sensible for a marketer to optimize the channels in which they run a campaign. People today browse more on their mobile phones and other handy gadgets more than their desktop or laptops. So optimizing your marketing channels is definitely more beneficial and effective. People today lack patience and time, so any marketing channels that is not optimized faces the danger of going unnoticed or completely ignored in comparison

2. to your competitors who have taken the pains to set optimized customer friendly channels. So stay updated, stay optimized and gain the edge over your competitors. Keep it steady Although we live in a fast paced world where the human populace lack patience, a marketer should be the epitome of patience to reap the rewards of a highly rationalized marketing strategy. Formulating a marketing plan needs patience and understanding of the audience. Once a marketing plan and the different channels is finalized, it takes immense patience and constant effort to gain the rewards you seek from your marketing channels. Track your metrics The greatest advantage of digital marketing as opposed to traditional marketing channels is the ease with which the metrics supporting the various channels can be measured. The data talks for itself and helps you identify the success of the channels you used and helps you understand the various permutations and combinations in which the marketer can use these channels for maximum outreach and engagement. Benefits of Multi-Channel Digital Marketing Maximize customer engagement Complete knowledge of the customer segment High levels of digital presence Understanding of the various channels and what works for your type of business Inclusion of latest technologies and social media platforms that help you perform Keeping the customer attentive and curious is definitely a Herculean task in today’s marketing world and so a single channel strategy lacks the effort and depth required to retain customer attention. This calls for new innovative and multi-channel approach that keeps your products and services constantly in front of the customer’s eye. With the increase in competition, it is immensely important to grab as much of the market as possible with the help of different and inventive digital channels.