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Apple Pay Breakfast briefing 6 October 2015

Apple Pay Breakfast briefing 6 October 2015. Apple Pay now accepted. In store In-app purchases Transport for London. In store. UK high street retailers Potential to be many more as uses NFC readers that provide technology for contactless. In-app. Extra payment option. London Underground.

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Apple Pay Breakfast briefing 6 October 2015

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  1. Apple PayBreakfast briefing6 October 2015

  2. Apple Pay now accepted • In store • In-app purchases • Transport for London

  3. In store • UK high street retailers • Potential to be many more as uses NFC readers that provide technology for contactless

  4. In-app • Extra payment option

  5. London Underground • No Oyster card or ticket required • iPhone or Apple watch • Create account on TfL website to view journeys and payments • Simple to apply for refunds when things go wrong

  6. UK Market

  7. Contactless in UK • 70 million cards issued • 259k bank-owned terminals available • £2.5bn spend in 2015 H1 • 2014 - 27% of all card transactions in Leeds were contactless

  8. Contactless in UK • June 2015 • Over 80 million transactions - trebled since May 2014 • Average spend of £6.98 • September 2015 • Transaction limit raised to £30 • Not implemented by all retailers

  9. Apple Pay in UK • Apple Pay UK launch 14 July 2015 – 1 million transactions in first 3 days • Payment limit £30 • With option to accept higher value because it has ID confirmation

  10. Apple Pay available most high street banks • HSBC & first direct • NatWest • Santander • Nationwide • Lloyds • Halifax • Bank of Scotland • TSB • Barclays Coming soon

  11. Apple Pay devices • iPhone 6 models • Apple Watch • 80% of Apple Watch owners use Apple Pay

  12. How to use Apple Pay

  13. How to set up Apple Pay • Open Passbook (iOS8) or Wallet (iOS9) • Tap to link a new card • Photograph your card • Add security code • And you’re done

  14. How to set up Apple Pay

  15. How to use Apple Pay in store

  16. How to use Apple Pay

  17. How to use Apple Pay in app

  18. How to use Apple Pay in app

  19. How to use Apple Pay on TfL

  20. Competitors

  21. Barclays bPay • Sticker, fob, wristband • Purchased separately • Pre-loaded from an account • Limited to UK Visa & Mastercard • No additional security required • Mobile app to track spending & top up on the go

  22. Android Pay • Released end 2015 in US • Payment available • In store by NFC • In app • Direct competitor

  23. Samsung Pay • South Korea - released August • 1.5 million transactions $30million • USA - released 28 September • Releasing soon • UK, China & Spain • Available on • Galaxy S6 models • Note 5 • Uses Magnetic Secure Transmission (MST) so usable on swipe machines

  24. Samsung pay

  25. What’s ahead?

  26. Seamless payments Amazon One-Click • Differentiates service • Drives loyalty

  27. Enabling the “spontaneity economy” • High browsing rates on e-commerce • But users switch to desktop to checkout • Tricky to enter full details (address & credit card info) on the phone • Phone payment can increase the number of spontaneous purchases

  28. ‘Zero interaction’ retail experience • Pick up an item • Scan it in • Pay from the app • Walk out with your purchase

  29. Loyalty cards • Integrating mobile payment with loyalty points to promote seamless checkout • Coming with Wallet iOS9

  30. Improving accessibility • Wheelchair users may not be able to reach and see PIN pad but holding phone out will be easier • People with reduced hand mobility can use fingerprint ID and don’t have to expose security by asking someone else to type PIN • No need to remember PIN so easier for people with learning difficulties or mild dementia

  31. What’s ahead? • Seamless payments in app could encourage app usage vs response websites • More conversions on mobile • Increase in smaller purchases

  32. Questions?

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