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Poland: moving to ePublishing

Explore the history, market value, and potential growth of the eBook industry in Poland. Discover the main players, customer base, and the factors influencing the eBook revolution in the country.

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Poland: moving to ePublishing

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  1. Poland: moving to ePublishing Fiesole Conference 2011 Wojciech Janik. Area Specialist for the former Soviet Union and Poland,UCL SSEES Library

  2. First eBook: Olga Tokarczuk: Dom dzienny, dom nocny – August 2000 • First paid eBook: Jak się nie dać ogłupić 46 krótkich kazań – September 2000 • First distributor of eBooks: Tower Press – December 2000 • First internet novel: Krystyna Kofta: Krótka historia Iwony Tramp – September 2001 History of eBooks in Poland

  3. History of eBooks in Poland Wielkopolska Biblioteka Cyfrowa– October 2002 (http://www.wbc.poznan.pl/dlibra) Polska Biblioteka Internetowa (PBI) – December 2002 (http://www.pbi.edu.pl/index.html) Wolne Lektury – September 2007 (http://www.wolnelektury.pl/katalog/)

  4. Value of Polish book market is around $715 mil. • 31.500 book titles were published in 2010 • By comparison eBook market was worth: • Just $1.8 mil. (in 2010)… • …and only around 6.000 titles were available • Some estimates say that 99% more eBooks are available illegally… Background

  5. Titles Value of Market [in millions $] Statistics [2010]

  6. There are between 10.000 and 30.000 ereaders and around 40.000 - 50.000 Ipads • Therefore it can be estimated that there are no more than 100.000 potential readers [excluding readers using computers] • It is clearly a niche market at the moment, but has enormous potential for growth Customer’s base

  7. In a recent poll around 30.000 people intended to buy ereader in 2011 • Around 120.000 wants to buy an Ipad • The platform for growth develops very fast and by the end of 2011 can reach 250.000 active readers • Which equals to growth by 150%. In just one year Growing base/platform

  8. We can observe a growing number of publishers and eBooks: • In 2009 there were only around 50 publishers and 500 titles available; • In 2010: around 60 publishers and 5500 titles; • In 2011: already around 100 publishers and landmark 10.000 titles should be reached soon. • The numbers are constantly growing… Growing content

  9. In 2010 eBook market was worth around $1.8mil. • In 2011 it is expected to reach between $3.2 mil. and $4.2mil. • In 2015 it is expected to rise up to around $13mil. • So in five years time we can expect growth of about 700% compared to 2010 Growing in value

  10. Market growth

  11. Main players: • Nexto.pl • Virtualo/Empik • ibuk.pl • Eclicto [?] • Zixo.pl [?] • Bezkartek.pl [?] Upcoming competitors? • E-kiosk • Weltbild… Main players

  12. Customer base • Number of ereaders • Attitude of econtent distributors • Number of available AND attractive titles • Number of cooperating publishers • Clear and consistent message from distributors • Attitude of publishers • Attitude of authors Summary/analysis

  13. Is the eBook revolution in Poland on the right track? Conclusion

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