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Enhancing Signage Visibility for Business Success

Explore how improving signage can enhance business visibility and attract more customers. Learn key tips from the Study Guide for Chapter #18 on Visual Merchandising & Display to create effective signage. Discover insights on sign design and its impact on business success.

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Enhancing Signage Visibility for Business Success

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  1. Visual Merchandising & Display Chapter 18 Created by Gwen Hennessey Somerset Schools, Wisconsin 2007

  2. I need to find a business that can help me with a mailing. I need 200 copies of a document.Can you see a copy business at this strip mall?

  3. I asked for directions. They told me there was a copy place here near the Subway. Do you see it?

  4. I still can’t find it.Found the Subway though.Maybe I’ll park my car and ask directions again inside.What do you see in front of my car as I park??

  5. What made the CopyCat sign difficult to see?Do you think they’ve lost business because of their sign?Using your Study Guide for Chapter #18 provide the business owner with 3-5 tips he/she can use when designing a new sign.

  6. Next slide shows new signage Impossible to see . . . Still tough to see . . . Look close . . .

  7. Better?

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