WHY I CHANGED MY PRESENTATION?

1. WHY I CHANGED MY PRESENTATION? • BEING FAIR TO OLD FRIENDS “I HAVE A CERTIFICATE FROM INSEAD NOW!”

2. CHALLENGE • HOW TO PRESENT ÇÖP(M)ADAM • IN A DIFFERENT WAY? • 90 sec. ELEVATOR PITCH?

3. A COMPLEX WORLD, MANY QUESTIONS… CHARITY CORPORATE SOCIAL RESPONSIBILITY CRISIS OF CAPITALISM SHARED VALUE INVESTMENT SOCIAL ACTIVISM GOVERNMENT ROLE IMPACT INVESTING SPILLOVERS VS. SPILL LOVERS VENTURE CAPITAL INCLUSIVE MARKETS BASE OF THE PYRAMID NON PROFIT VS. PROFIT RETURN ON INVESTMENT PHILANTROPY MARKET MECHANISMS

4. WHY SUCH A COMPLEXITY FOR DOING GOOD? MASS POVERTY WATER INSECURITY FOOD SCARCITY CLIMATE CHANGE POPULATION GROWTH UNEQUAL DISTRI. OF RESOURCES POLLUTION DISCRIMINATION CAUSES OF HAVING UNSUSTAINABLE SOCIETIES / WAYS OF LIVING SUSTAINABILITY

5. A COMPLEX WORLD, MANY QUESTIONS… FIFTYSHADES OF GREEN

6. WHERE IS THE “SOCIAL ENTREPRENEUR”? SOME PEOPLE WATCH IT HAPPEN; SOME PEOPLE SAY, WHAT HAPPENED? SOME PEOPLE SAY, DID SOMETHING HAPPEN? SOME PEOPLE DIDN’T EVEN NOTICE THAT SOMETHING HAPPENED. SOME PEOPLE JUST MAKE IT HAPPEN.

7. SOCIAL ENTREPRENEUR QUESTION-ASKER ANSWER-FINDER INNOVATIVE SOLUTIONS-ORIENTED WORLD/LOCAL-PROBLEM-SOLVER PASSIONATE AMBITIOUS PARTICIPATORY LEADER CRAZY NETWORKER OUT-OF-BOX-THINKER

8. HOW WE SEE SOCIAL ENTREPRENEURSHIP? TARA’S CUP OF SE MELİH’S CUP OF SE

9. SOCIAL ENTREPRENEUR/SHIP: A CASE FROM TURKEY • PROBLEM(S) WE FACED: • WOMEN ARE NOT • ECONOMICALLY PRESENT • WOMEN ARE NOT SOCIALLY PRESENT • WOMEN ARE NOT POWERED • PROBLEMS ARE BIGGER IN LOCAL DUE TO UNEQUAL DISTRIBUTION • PEOPLE ARE NOT AWARE OF THE ENVIRONMENTAL PROBLEMS

10. SOCIAL ENTREPRENEUR/SHIP: A CASE FROM TURKEY • SOLUTION: • AN EXPERIMENTAL SUSTAINABLE DEVELOPMENT PROJECT RUN LOCALY IN ORDER TO • STRENGHTEN WOMEN ECONOMICALY • AND SOCIALY; THAT • WILL EMPOWER THEM WHILE • REMINDING ALL PARTIES • OF THEIR ENVIRONMENTAL • DUTIES.

12. A CASE FROM TURKEY: ÇÖP(M)ADAM • EXPERIMENTAL • SUSTAINABLE • DEVELOPMENT • LOCAL • WOMEN • ECONOMICALY AND SOCIALY • EMPOWERMENT • ENVIRONMENTAL DUTIES

13. Çöp(m)adam, established in August 2008 by Tara Hopkins and Melih Özsöz, is a “local development” project aiming to empower women who have never earned a salary in their lives and improve their living standards, through a creative, different and fun way. • Çöp(m)adam, mainly sponsored by Unilever Turkey and other companies of the Turkish industry continues to work in 2 workshops in Turkey (Ayvalik and Diyarbakir); by using post-industrial waste donated. • In its 5th year, çöp(m)adam, as a model for “local suistanable development” succeded to; • employ more than 450 women in Turkey; • worked with leather, felt, glass, billboard, fabric trash; • recycled around 2 tonnes of waste coming from its sponsors; • sold more than 10.000 products (wrapper bags) in 35 different sale points (in Turkey and abroad); • being widely recognized nationally and internationally especialy on the domains of social entrepreneurship, women empowerment and green business.

14. MULTIPLE LAYERS OF SOCIAL VALUE CREATION Provideopportunityforwomen’seconomicdevelopment; Provideopportunityforwomen’sempowermentthroughemployment; RaiselocalawarnessaboutenvironmentalissuesandcleanupTara’shometown, Ayvalık

15. TWO CRAZY PEOPLE & THEIR CUPS

16. SABANCI FOUNDATION ÇÖP(M)ADAM ECOSYSTEM NAMASTE INC (USA) OUR BELIEVERS BETA PRIMOTEKS ARTeNA BILGI UNIVERSITY HAS UN A LOT FRIENDS / FANATICS PARK BRAVO FAMILY #1 TARA MELİH FAMILY #2 TRENDYOL.COM PANDADUKKAN.COM GARBAGE LADIES FAIR HANDS (USA) BUTIK BUKA AYVALIK DİYABAKIR CHISINAU UNDP IICPSD HUB ISTANBUL KAMER KEY STONE FOUNDATION – OSI KARINCA AYVALIK UNILEVER TURKEY BETA SHOPS LOCALS TÜSEV BUSINESS NEIGHBOURS YURTİÇİ KARGO ÜNİTE İLETİŞİM MUNICIPALITY MEDIA YÜNSA CHAMBER OF COMMERCE CUSTOMERS INDEPENDENT TRASH VOLUNTEERS ASHOKA TURKEY ORGANIZED TRASH VOLUNTEERS LOCAL TRASH VOLUNTEERS SABANCI UNIVERSITY delibassertac@gmail.com NEŞE CIP FACULTIES EYLEM PR TEAM ADMIN. GREEN PLANET (GREECE) MORHIPO.COM PRESS

17. 8 PRINCIPLES OF ÇÖP(M)ADAM ECOSYSTEM TRUST OUT-OF-THE-BOX THINKING CRAZINESS PASSION & AMBITION WILLINGNESS TO WORK TOGETHER QUESTIONING GAME CHANGER “it’sthebusiness model, stupid!” byStuart Hart (2006)

18. OUR IMPACT

19. OUR IMPACT Number of bagsproduced (2009-2012) 10.562 9.814 Number of bagssold (2009-2012) Number of womenemployed (2009-2012) morethan 450 morethan 1,5 tonnes Waster re-used - net (2009-2012)

20. OUR IMPACT After working here for a couple of months and supporting my unemployed husband and new baby, I went home and told my husband that if I could find a job making things out of trash, he should be able to find work doing something! - GarbageLadyC. This work is a blessing. I am learning something creative instead of sitting in front of the television at home. I am earning money. And I get to spend time away from my crabby mother-in-law. – GarbageLadyT. My husband left me for another woman when my children were younger. Six months ago, he came and wanted me to take him back. It was easy to refuse his request. I have a job. I’m taking care of myself. – GarbageLadyL.

21. MY BUSINESS PARTNER IS A STAR Sabancı Foundation “Turkey’s Changemakers” http://www.farkyaratanlar.org/ More than 130.000 clicks since June 2010 This means; 4.814 clicks in one month 160 clicks in one day 6,6 clicks in one hour

22. OUR OBJECTIVES • MORE SPONSORS FROM DIFFERENT SECTORS / SAME SECTORS • MORE RECOGNITION NATIONALLY/INTERNATIONALLY • INTRODUCE THE MODEL/THE IDEA • MORE WOMEN; MORE RECYCLING • MORE SELLING POINTS IN TURKEY / ABROAD • MORE FRIENDLY WEBSITE • GET EXTRA FUNDING • LOBBY ON SOCIAL ENTREPRISES IN TURKEY • TRY TO COME UP WITH A BUSINESS PLAN (NOT URGENT !) • ORGANIZE TRIP TO FIJI ! (IMPORTANT)

23. AN OPEN CALL IF YOU… QUESTION AND TRY TO FIND ANSWERS THINK-OUT-OF-BOX LOVE CATS CRAZY ENOUGH PASSIONATE & AMBITIOUS

24. Tara Hopkins & Melih Özsöz www.copmadam.com info@copmadam.com