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Euronews is one of Russia's most recognized TV channels offering news, business, tech, sport, culture, and environmental coverage. With a viewership of over 70 million and technical reach exceeding 10 million, Euronews is broadcasted widely through cable, satellite, and OTT platforms. The channel stands out with its high-quality programming, limited advertising, and association with Europe, making it a top choice for advertisers seeking effective reach in Russia.
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One of the most recognisable Television channels in Russia News Business High Technology Sport Culture Environment Protection
We broadcast all over Russia > 70 million people Technical reach 10million people* Monthly reach * According to Mediascope data, cable, satellite, OTT reports
It is impossible to enumerate all media where Euronews is on just one slide–we are everywhere Traditional Media New Media Muitiplex 3,Moscow antenna ,all main cable and satellite Operators of the country All main ОТТ services on Smart TV and desktop ТВ онлайн И другие … Euronewsis the most viewed news channel on ivi- the biggest ОТТ platform in Russia And also more than 130 operators all over the country
How else does Euronews stand out from the other news channel?
Our viewer is wealthier Group C income 36,3% 25,1% 28,5% * According to Mediascope data , data across Russia +18 01.01.18 - 31.08.18
Our viewer is more entrepreneurial Enterprisers 8,5% 3,1% 3,2% ** According to Mediascope data , data across Russia +18 01.01.18 - 31.08.18
Our viewer is more educated High Education 57,2% 53,6% 43,6% * According to Mediascope data , data across Russia +18 01.01.18 - 31.08.18
We have got more men Men 62,9% 53,7% 53,2% * According to Mediascope data , data across Russia +18 01.01.18 - 31.08.18
We have got more men in the prime of life Men 35-54 years old 25,4% 20,8% 18,5% * According to Mediascope data , data across Russia +18 01.01.18 - 31.08.18
Our channel is not switched during the advertising WHY? 80% of viewers leave regular Russian channel during the advertisement
Due to a particular advertising policy of the channel: 1 We do not have annoying advertising – the advertising spots that we have are always of high quality 2 We have a short advertising block 3 We limit an overall amount of advertising on the channel and thoroughly select it
Euronews is associated among the viewers with Europethus with: Irreproachable Quality Thought out in details Trust Comfort Positive associations strengthen the effect of advertising