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AutoBase marketing strategy in Vietnam

AutoBase marketing strategy in Vietnam. We are a professional developer to create Autobase for monitoring and control systems. Contents. Market Summery Product Features Competitors Positioning Communication Delivering Advertising Price Strategy Schedule. -01-. 1. Market Summery.

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AutoBase marketing strategy in Vietnam

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  1. AutoBase marketing strategy in Vietnam We are a professional developer to create Autobase for monitoring and control systems.

  2. Contents • Market Summery • Product Features • Competitors • Positioning • Communication • Delivering • Advertising • Price Strategy • Schedule -01-

  3. 1. Market Summery 1) The process systems of the factories have been changed to the advanced systems in Vietnam • In order to improve productivity. • In order to increase product quality. 2) HMI market has been increasing continuously in Vietnam • Because rising factory labor costs. • Because down the cost of building automatic control system. -02-

  4. 2. Product Features(1) • Automation development tools practicable in Windows XP / Windows 2008 / Windows 7 • Field monitor with realistic animation graphic objects (Provides anmiation library) • A computer installed a package : PLC(Controller) 1:1~256 Possible to connect. • Shares mutual data communicating completely with all Autobase programs connected to the local network or the internet. • A computer installed a package : PLC(Controller) 1:1~256 Possible to connect. -03-

  5. 2. Product Features(2) • Simply available to monitor/control the field using the web server on the internet. • Support different communication methods. (RS-232, RS-422, RS-485, GP-IB, Internal Card, TCP/IP, UDP/IP, DDE, OPC, ODBC,OLEDB, USB, etc.) • Can build the Distributed Control System (DCS) simply, once a network is created into each computer. • Real time and Historical Multi trend functions. -04-

  6. 2. Product Features(3) • A variety of development tools included (graphic, report editor, animation, tag editor, communication editor, picture library) • C/C++ script language support (each script for each object provided) • Able to share data with external data by using ODBC/OLEDB. • A variety of Control Block(Demand Control, Annual Schedule Demand Control, etc.) -05-

  7. 3. Competitors 1) Win CC - Maker : Siemens in Germany 2) In Touch 9.5 - Maker : Wanderware in USA 3) iFix - Maker : GE in USA 4) Citect - Maker : Schneider Electric -06-

  8. 4. Positioning 1) Autobase HMI software have many applications in the medium-sized process. 2) HMI software from other companies have a lot of case for application in the large-scale plant process. 3) There is not much competition because Autobase is different from other HMI software for applications. 4) In Vietnam, there are many factories established from the small business entrerprise in the foreign country . -07-

  9. 5. Communication • Representative office and dealers make a regular meeting to exchange the market information. • Representative office provide the information on new products through the e-mail or the document. • Representative offices and dealers cooperate to seek a new user. -08-

  10. 6. Delivering • After the dealer ordering the items, those are delivered from Autohitech by air base. • Representative office provides the manuals or the program CD to the dealer for Autobase program. • The dealer immediately pay in cash after receiving the items. -09-

  11. 7. Advertising • Representative office and the dealer do the best to continuously promote. • Representative office advertises Autobase software in the Monthly magazine in Vietnam • Representatives office makes the catalogs and promotional posters for Autobase software and offers those to the dealer. • The dealer distributes the catalogs by visiting customers or by the mail. -10-

  12. 8. Price strategy • Currently in Vietnam, the price of Autobase software is relatively inexpensive compared to other softwares(WinCC, Intouch Etc). • For consumers to buy more than 10 copy, we can provide on sale. • When the dealer sell the system,we can provide a different price. -11-

  13. 9. Schedule -12-

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