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SEO Case Study

Discover how hiring Search-tec to optimize your website for search engines can significantly increase pageviews and incoming searches. This case study showcases a 450% increase in pageviews and a 225% surge in incoming searches over 24 months. With a high ROI of 14.4:1, it's clear that investing in SEO makes sense for your business. Find out how this program attracted 57,883 additional incoming searches and why it's crucial for business development and marketing strategies. Contact Kevin O’Daniel at Search-tec for more information on optimizing your website.

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SEO Case Study

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  1. SEO Case Study: Does it Make Business Sense to Hire Search-tec to Optimize Your Website for Search Engines?

  2. All data is based on a current Search-Tec client: • Data spans 2009 & 2010 • Data blinded to cover NDA • Case Study Process • Review Pageviews • Analyze Incoming Searches • SEO Program ROI Calculation • Verdict SEO Case Study

  3. SEO Case Study: Pageviews 450% increase in Pageviews over 24 Months TREND LINE: Exponential

  4. SEO Case Study: Incoming Searches Search Engines delivered a 225% increase in incoming Searches in 24 Months The SEO program delivered 57,883 additional incoming searches to Client website compared to baseline.

  5. Business Development • Customers • Potential customers • Potential Partners • Potential Distributors • Investors • Institutional and Private • VCs • Fund Managers • Clinical • Patients • Referring Physicians • Public Relations • Thought/Opinion Leaders • Journalists writing a story related to your business • Human Resources • Passive job seekers • Industry talent Who Are All These Incoming Searchers?

  6. Where would these 57,833 incoming searchers have gone if this Search-tec Client had not hired us to search optimize their site? What about those 57,833 incoming searchers? Competitors!

  7. The SEO Program drove an incremental 57,883 incoming searches • The SEO Program drove incremental 629,802 PVs. This is about 10 Pageviews per searcher - these are considered ‘heavy users’ • Cost Comparison for Search Engine Marketing (SEM): The Google AdWords average medical keyword is $6.00 Cost Per Click (CPC) • Google AdWords equivalent cost of generating this incremental traffic: $347,298 (57,883 incoming searchers x $6.00)** • Actual cost of this SEO program to Client in this timeframe: $22,500 • Return on Investment: 14.4 : 1 • ** Does not take into account the cost of administering and monitoring the AdWords SEM program, which can run into thousands of dollars per month. SEO Case Study: ROI

  8. Question: Does it Make Business Sense to Hire Search-tec to Optimize Your Website for Search Engines? SEO Case Study: Verdict Answer: Yes! A demonstrated Marketing ROI of 14.4 when compared to the average Worldwide Marketing ROI of 1.09*. If you are doing any Marketing at all, Search-tec Website Optimization should be part of your promotional plans! * According to Nielsen: “Marketing ROI is, on average, about 1.09” Source: IS YOUR MARKETING INVESTMENT DELIVERING EXPECTED RETURNS? http://blog.nielsen.com/nielsenwire/reports/marketing-roi.pdf

  9. For more information on how to optimize your website, please contact: http://www.search-tec.com Kevin O’Daniel Principal Phone: 415-203-1636 Email: kevin@search-tec.com Thank You!

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