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Event planning & checklist

Event planning & checklist. By having special events the PR practitioner is able to improve the communication with target publics in order to achieve one or a combination of the following: Create awareness Raise funds Obtain publicity Promote products Build personal relationships

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Event planning & checklist

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  1. Event planning & checklist • By having special events the PR practitioner is able to improve the communication with target publics in order to achieve one or a combination of the following: • Create awareness • Raise funds • Obtain publicity • Promote products • Build personal relationships • Establish favourable dispositions • Promote the organisation‘s role in the community.

  2. General Guidelines PR programme makes provision for dozens of secondary ideas which back up the essential primary ideas. In fact, the PR professional can create his or her own PR opportunities through holding special events such as opening celebrations, anniversaries, seminars and competitions. Refer to text and guide for checklist guidelines and sample checklists

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