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Project START – Success Through Assistive Rehabilitative Technology

Project START – Success Through Assistive Rehabilitative Technology. Mississippi Department of Rehabilitation Services. Marketing Plan. Radio Television AT Awareness Week Mini Conferences. Focus on Rural and Underserved Areas. Marketing Plan.

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Project START – Success Through Assistive Rehabilitative Technology

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  1. Project START – Success Through Assistive Rehabilitative Technology Mississippi Department of Rehabilitation Services

  2. Marketing Plan Radio Television AT Awareness Week Mini Conferences Focus on Rural and Underserved Areas

  3. Marketing Plan • A media campaign for Project START was developed that targeted two audiences with two separate spots in radio and television advertising. One spot targeted potential consumers/clients while the other targeted individuals with AT equipment to donate.

  4. Partnerships • Two Men & Truck • Independent Living Centers • Durable Medical Companies • Technology Vendors • Department of Education

  5. Partnerships • United Methodist Churches • Baptist Churches • Health Departments • Veterans Administration

  6. Outcomes • Received 73 Donations • Trained 560 consumers

  7. Increased Access • 25 Computers • 20 Mobility • 1 Lift • 3 Transfer Boards • 25 Repairs • Savings $29,523.60

  8. How to find us: • Dorothy Young • 1-601-987-4872 • dorothy.young@mdrs.state.ms.us • Visit the Project START webpage at www.msprojectstart.org

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