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Learn about supply and demand, demand curves, determinants of demand, supply curves, shifts in supply, and equilibrium price in this informative guide.
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WarmUp • How would you describe supply and demand?
Unit II: How Markets Work Part I – Supply and Demand
Demand • The desire, willingness and ability to buy a good or service
Affective Demand • Must want to buy • Must be willing to buy • Must have the resources to buy
What is market demand? • The total amount of demand created by all consumers for a product
Demand Schedule • A table that lists the various quantities of a product that will be bought at different prices
Demand Curve • A graph that shows the amount of a product that will be bought at all possible prices
Direction of the Demand Curve • Downward Slope
What does the law of demand state? • As price goes UP demand goes DOWN and visa versa
What does utility refer to? • Satisfaction
Diminishing Marginal Utility • Principle that additional satisfaction goes down as we consume more of a product
Determinants of Demandchanges in: • Buyers (#of) – changes in population • Income – people earn more they spend more • Tastes – change in popularity or fads • Expectations – feelings of the future • Related goods • Substitutes – goods that can replace others • Compliments – goods that go along with another
Decrease in demand at every price will produce a Left shift in demand curve
An increase in demand at every price will produce a right shift in demand curve
Demand Elasticity • How much demand for a product is affected by a change in price
Factors affecting elasticity • Percentage of Income • Availability of substitutes • Necessity or Luxury • Length of time
Warmup • What is the law of demand?
What is supply? • The various amounts of a good or service that producers will supply at different prices
The Law of Supply • Suppliers will generally offer more for sale at higher prices and less at lower prices.
What does a Supply Schedule illustrate? • How much will be supplied at different prices
What does a supply curve illustrate? • The amount of a good or service that will be supplied at different prices
In what direction does the supply curve slope reading from left to right? • Upward
The Cost of Resources • The materials used to produce
Productivity • How efficient the work force is
Technology • The methods used to make goods and services …..and Now Then….
Government Policies • Gov regulations increase costs of production
Taxes • Higher taxes = higher costs • Lower taxes = lower costs
Subsidies • Government payment to help do something (decreases costs)
Expectations • What owners believe demand will be
Number of Suppliers • More suppliers = more supply • Less suppliers = less supply
When market supply increases at every price the supply curve shifts to the • Right
Now suppose the government increases taxes on the industry. • It will decrease • Label this on the graph assuming that 100 less will supplied label it S3
What does supply elasticity mean? • How much supply is affected by a change in price • Elastic Supply – quantity changes a great deal when price changes • Inelastic Supply – quantity changes little when price changes
What affects the elasticity of supply? • How quickly a company can change how much it produces
Equilibrium Price • The price at which the amount demanded is equal to the amount supplied Pe Qe
What is the equilibrium price of video games in our market? • $25