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In 2019, we should focus on two key areas: Audiences and Automation. There may be more focus on automation and connecting with audiences instead of keywords.
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PPC TRENDS FOR 2019 By: Woosper.com
OVERVIEW In2019, weshouldfocusontwo keyareas: Audiencesand Automation. Theremaybemorefocuson automationandconnectingwith audiencesinsteadofkeywords. 02
TARGET AUDIENCE PPCmarketerswilladoptaudiencetargetingstrategies fortheadsinsteadofkeywords. AccordingtoPurnaVirji, SeniorManagerofGlobal Management, Microsoft “Drilldowninthemeven further, soyouradmessagingcanbeasrelevantand feelaspersonalizedaspossible.” 05
AUTOMATION OPPORTUNITIES PPCAutomationservicesarethepowerful waytoimprovetheperformanceofyour campaigns. Itcansaveyouralotoftimeand money. 06
AMAZON E-commerceplatformisthebestplatformtorun yourads. Amazonhascapturedtheattentionof Google, Facebook, andBingwhenitcomestoads placement. 05
VIDEO MARKETING Videomarketingcandowondersforyour business. Thoughvideomarketingismore expensivethanothertraditionalmethodsof digitaladvertisingbutyouhavetodoit otherwiseyou'llfallbehindyourcompetitor. 06
CHECK OUT FOR NEW FEATURES Therewillbemoreuseof conversion-user strategies. Youcanexpectalotofnewtoolsand featuresfromeveryPPCmarketingplatform. Thesewillprovideopportunitiesformarketers whoarereadytojumpinandtakeadvantageof them. 09
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