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Let's have a look on stats and trends taking place in 2018 and how they would be going to effect as a drawback or as a benefit if applied in a wide manner.
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PPC STATS AND TRENDS IN 2018 Businesses make an average of $2 in revenue for every $1 they spend on AdWords. Google display campaigns reach 80% of global internet users. 36% of searcheshave local intent. 52% of online shoppers who interact with PPC Ads immediately follow their browsing with calls to the advertiser. 53%of paid clicks are from mobile devices. PPC Ads Can Boost Brand Awareness 80% 73% of Marketers Will Increase Their Ad Spend in 2018. PPC Traffic converts 50% higher than organic traffic this year. PPC MANAGEMENT DALLAS - COSAPIENT.COM