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Duaa Gettani UX Research Portfolio

Duaa Gettani UX Research Portfolio. My Research Story. I believe products should reflect all users needs. It is integral that diverse research perspectives inform product development!. ACADEMIA:

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Duaa Gettani UX Research Portfolio

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  1. Duaa GettaniUX Research Portfolio

  2. My Research Story I believe products should reflect all users needs. It is integral that diverse research perspectives inform product development! ACADEMIA: I began my passion for research in Academia as a researcher at UC Davis where I collaborated on various sustainability projects and shaped UX RESEARCH: As a UX research assistant at Google I am immersed in industry leading methodologies and research techniques

  3. UX Research Toolkit Quantitative • Google Analytics • Qualtrics • R-Studio • Python • Benchmarking Qualitative • Interviewing (Semi structured and Structured) • Focus Groups • Usability • Storytelling • Participant Brainstorming • Diary Studies Design • Geographical information Systems • Illustration

  4. “Research is to see what everybody else has seen and to think what nobody else has thought” Albert Szent Gyorgyi

  5. My Research Process Define Goals and Scope Develop Research Questions Mix and match methods.

  6. Publications and Academic Research Partnerships • “A Global High Shift Scenario: Impacts And Potential For more Public Transport, Walking and Cycling with Lower Car Use” September 2014 • "Achieving low-carbon Transport in the Middle East/North Africa” December 2015

  7. Sustainable Transportation Macro Analysis - Institute of Transportation Studies Methodology: Benchmark study on cities sustainable transportation performance through transit infrastructure system lengthas an indicator Quantitative methods:Logistic regression and statistical modeling and analysis Research Questions: How much major expansion in high quality urban public transit and infrastructure could reduce urban transport emissions and increase mobility and accessibility? Summary: Finds that increased transit investments could translate to better mobility for most income groups and could substantially reduce urban GHG emissions and benefit air quality

  8. Other Projects “Geo for Good”– Conducted expert interviews to develop insights to help inform the creation of a database with environmental data aimed at governmental agencies and academic institutes “Augmented Reality and Daydream” - Moderated usability sessions “Slides” - promoting diversity through implementing more diverse selection of personal images to select on slides ***Confidentiality does not allow me to provide details on these projects****

  9. PROJECT Wing Usability study –tested drone delivery service on users, identified usability problems, developed insights to present to product team Attitudinal exploratory research- understand and identify impressions of drones by potential users Google X, The Moonshot Factory Place your screenshot here

  10. My work with Lyft is confidential

  11. THANKS! Any questions? You can email me at Duaakelani@gmail.com

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