1 / 18

ENGL 316 Computer Mediated Communication

ENGL 316 Computer Mediated Communication. Analysis of Website - adidas Hong Kong By Hung Oi Chi Gigi 10911718T. Introduction. About adidas : A global leader in the sporting goods industry Offers a broad portfolio of products: Footwear, Apparel, Accessories

wray
Download Presentation

ENGL 316 Computer Mediated Communication

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. ENGL 316 Computer Mediated Communication Analysis of Website- adidas Hong Kong By Hung Oi Chi Gigi 10911718T

  2. Introduction About adidas: • A global leader in the sporting goods industry • Offers a broad portfolio of products:Footwear, Apparel, Accessories • Products are available in virtually every country of the world • Main Competitor: Nike • Other brands: PUMA, Reebok (adidas group)

  3. Introduction adidas Hong Kong website • Field: • Strengthen the brand and products • Built on a passion for sports and a sporting lifestyle • Mode: • Online, hyperlinks • Multimodal: image, words, video • Tenor: • Target Audience (Current & Potential Customers) • Production Company, Website Designer

  4. Introduction adidasHong Kong website • Website’s multi-function • Arouse curiosity • Informative - Show product information • Promote brand’s values and beliefs to Internet users • Uniqueness • Interactive (videos, games) • Viral (sharing funtions, referral to friends by facebook / twitter • Make visitors’ participation as a part of promotion

  5. Let’s visit adidas Hong Kong!! Introduce The video - “adidas is all in” adidas originals – “adidas Then, Now, & Forever” legacy – “The adidas Neighbourhood”

  6. Analysis of the Website • Interactive? • Informative? • User-friendly? • Interpretation of message?

  7. Analysis of the Website • Interactive • 1st page: “adidas is all in” video (2 minutes) • Share options for audience: Facebook, Twitter

  8. Analysis of the Website • Interactive • 2nd page: Use graphics to lead visitors to each product series • When placing cursor on each graphic, expand to describe the series Football series adidas woman

  9. Analysis of the Website • Interactive • Visitors can create art piece by themselves(adidas originals)

  10. Analysis of the Website • Interactive • Online game (The adidas neighbourhood)

  11. Analysis of the Website • Informative • Full range of products with different color • Search options for visitors

  12. Analysis of the Website • User-friendly • Some template parts constant with logo and navigation features  Visitors easier to access and follow • Close option for the video  Browse website more quickly • No text version  Slow loading time for old computer

  13. Analysis of the Website • Interpretation of Message Visual Elements • Photos & videos occupy large space of the screen • Celebrties like athletes, singers show up in photos & videos • Attract visitors to play sports and use adidas products

  14. Analysis of the Website • Interpretation of Message Look & Feel • Performance Series – Black • Original Series – Light Blue • adidas Neo Series – Light Green + some pics symbolize trendy, E.g. Skateboard • Main color & theme is consistent with the brand & series – Young & Energetic • Reinforces brand values into visitors’ mind

  15. Comparison Main competitor: Nike Hong Kong • 1st Page: Video + Big Slogan • Occupy the large space of screen • Share option

  16. Comparison Main competitor: Nike Hong Kong • Neat arrangement of visual elements • LHS: series name • Below: series with photos • Look & Feel • Professional & Sophisticated

  17. Conclusion • CMC is a process of human communication via computers, involving people situated in particular contexts, engaging in processes to shape media for a variety of purposes. (John December) • Internet tools • Internet Users - Retrieve Information • Businesses - Promote brands, products, values and beliefs

  18. References • adidas Hong Kong http://www.adidas.com/com/homepage.asp • adidas Group http://www.adidas-group.com/en/ourgroup/OurGroup_AreaStart.aspx • Nike Hong Kong http://www.nike.com/nikeos/p/nike/zh_HK/?sitesrc=hklp&sitesrc=hklp&ref=

More Related