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HOW WOULD YOU PROMOTE THE SPIRIT BOX?

HOW WOULD YOU PROMOTE THE SPIRIT BOX?. IMPLEMENTING AUTOMATED RETAIL: PROMOTION. PROMOTION. A communication process to inform, persuade or remind customers about a product or service. One of the 5Ps of marketing One of the marketing functions. IMPLEMENTING AUTOMATED RETAIL: PROMOTION.

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HOW WOULD YOU PROMOTE THE SPIRIT BOX?

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  1. HOW WOULD YOU PROMOTE THE SPIRIT BOX? IMPLEMENTING AUTOMATED RETAIL: PROMOTION

  2. PROMOTION A communication process to inform, persuade or remind customers about a product or service. • One of the 5Ps of marketing • One of the marketing functions IMPLEMENTING AUTOMATED RETAIL: PROMOTION

  3. TYPES OF PROMOTION • Institutional Promotion • Product Promotion IMPLEMENTING AUTOMATED RETAIL: PROMOTION

  4. INSTITUTIONAL PROMOTION The promotional objective is to create a favorable image of the business. • The purpose is to build the brand of your company. • Focuses on the image of the business. IMPLEMENTING AUTOMATED RETAIL: PROMOTION

  5. INSTITUTIONAL PROMOTION IMPLEMENTING AUTOMATED RETAIL: PROMOTION

  6. PRODUCT PROMOTION The promotional objective is to convince potential customers to buy a product; the promotional emphasis is on the product itself—it’s features. • The purpose is to drive increased sales of a specific product or products resulting from that promotion. IMPLEMENTING AUTOMATED RETAIL: PROMOTION

  7. PRODUCT PROMOTION IMPLEMENTING AUTOMATED RETAIL: PROMOTION

  8. ACTIVITY Categorize Promotion Ideas as Institutional Promotion or Product Promotion IMPLEMENTING AUTOMATED RETAIL: PROMOTION

  9. PROMOTIONAL MIX A combination of promotional methods or strategies. • Elements or methods used in the promotional mix are: • Advertising • Selling • Sales Promotion • Public Relations/Publicity IMPLEMENTING AUTOMATED RETAIL: PROMOTION

  10. ADVERTISING Paid, non-personal communication to customers and potential customers about a product or business. • Advertising is “one-way” communication that goes out from the seller or business. • Advertising can also be either product or institutional. IMPLEMENTING AUTOMATED RETAIL: PROMOTION

  11. SELLING The face to face, personal communication with customers and potential customers about a product or business. • Selling has “two-way” communication: • the seller explains the product AND • engages the customer for feedback, which leads the customer to a buying decision IMPLEMENTING AUTOMATED RETAIL: PROMOTION

  12. SALES PROMOTION Strategies used by businesses to promote their product or business and drive sales revenue that doesn’t include advertising, selling and public relations. • Use of strategies such as coupons, BOGO, games, contests, preferred customer cards IMPLEMENTING AUTOMATED RETAIL: PROMOTION

  13. PUBLICITY AND PR Publicity: refers to obtaining media coverage about your product or business. • Accomplished by submitting press releases to media outlets about something positive and newsworthy about your business or a new product offering. Public Relations: focuses on activities that will generate goodwill such as community give-back programs. • Engaging the customer or potential customer in “relationship building” is a key objective of public relations. IMPLEMENTING AUTOMATED RETAIL: PROMOTION

  14. ACTIVITY Develop a promotional plan for the SBE and automated retail kiosk utilizing the promotional mix. IMPLEMENTING AUTOMATED RETAIL: PROMOTION

  15. QUIZ Promotion and the Automated Kiosk IMPLEMENTING AUTOMATED RETAIL: PROMOTION

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