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An Introduction to Go-to-Market Strategy A Vital Pillar in Product Life Cycle

A go-to-market strategy, typically known as GTM in marketing, is a detailed plan elaborating the lifecycle of introducing a new product and ways to catalyze its demand in the market. A well-crafted strategy broadly covers. A competent GTM plan identifies the problem prevalent among the target market and projects the product as a solution. It serves as a roadmap for the transition phase from introducing a new revenue source to acting on its actionability in the market. It focuses on generating demand for the product across the market rather than generating leads.

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An Introduction to Go-to-Market Strategy A Vital Pillar in Product Life Cycle

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  1. Build an Actionable GTM Strategy for your Business in 5 Simple Steps www.wseinfratech.com

  2. Define your Target Customers STEP 01 Factors to Consider: Is it intended for the B2B or B2C market? What type of segmentation should be used? What are the pain points of the potential buyers?

  3. Evaluate your Value Proposition STEP 02 Factors to Consider: What are the problems the product shall address? What sets the product apart from the competitors? What makes the product unique in terms of features?

  4. Draft the Pricing Plans STEP 03 Factors to Consider: How much was invested in manufacturing? What are the expected ROI and profit metrics? What are the competitors’ pricing strategies?

  5. Map Promotion Methodologies STEP 04 Factors to Consider: What are the prospective marketing channels? Which inbound & outbound strategies bring best results? How much should be spent on its promotion?

  6. Select Sales/Distribution Channels STEP 05 Factors to Consider: What is the nature & purpose of the product? Which shopping platforms are used by the target market? What are the ways to improve and speed up distribution?

  7. Let’s drive your Product’s Success with A Powerful GTM Strategy +91-907375 4444 marketing@wseinfratech.com www.wseinfratech.com

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