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Research Interests in Exporting and Marketing Performance

Dr. N. Kakkos, a postgraduate program staff at Staffordshire University and TEI of Larisa, specializes in exporting, business performance, marketing accountability, customer loyalty & behavior, and online survey methodologies.

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Research Interests in Exporting and Marketing Performance

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  1. Postgraduate Program Staffordshire Univ. and TEI of Larisa Markets and Marketing Dr N. Kakkos, PhD International Marketing n.kakkos@yahoo.co.uk

  2. Research Interests • Exporting • Business Performance • Marketing Accountability • Customer Loyalty & Behavior • On-line Survey Methodologies

  3. Exporting • Main interests on: (a) the MeasurementofExport Performance using multi-criteria problem solving methods (e.g. AHP) and the (b) driversofexport success. Questions addressed: • How can we define and operationalise Export Success? • What Export Objectives do firms pursue and what is their relative importance when assessing success? • What is the Time Horizon (short- vs. long-term) employed? • What is the Frameof Reference (own export plan, vs. competition) against which performance is assessed? • What are the contextual factors that may have an impact on export performance assessments? • What are the Determinants of export firms’ success?

  4. Further research interests Organisational Performance & Marketing Performance with an emphasis on: • Integrated performance measurement systems such as the Balanced Scorecard. • Marketing performance metrics and/or marketing accountability. Other Marketing-related issues: • E-mail Surveying, Customer Loyalty and Behaviour in Consumer and Industrial markets. Organisational Behaviour with an emphasis on: • Job Stress, Motivation, Satisfaction & Performance

  5. Indicative Papers in International Conferences and Journals Kakkos, N., Trivellas, P. (2011), “Investigating the link between job motivation, work stress and job performance. Evidence from the banking industry”, Proceedings, 8th International Conference on Enterprise Systems, Accounting and Logistics (10-12 July), Thasos, Greece Trivellas, P., Kakkos, N. and Reklitis, P. (2010), “Investigating the impact of motivation on loyalty and performance intentions in the Greek banking sector”, Proceedings, 7th ICESAL (28-29 June), Rhodes, Greece. Kakkos, N., Sdrolias, L. and Trivellas, P. (2009), “Understanding Differences between Managerial Assessments of Export Firms’ Success: Evidence from Greek Exporters”, Proceedings, 6th International Conference on Enterprise Systems, Accounting and Logistics (18-19 May), Thessaloniki, Greece. Kakkos, N. and Diamantopoulos, A. (2007), “Managerial Assessments of Export Performance: Conceptual Framework and Empirical Illustration”, Journal of International Marketing, Vol. 15, No. 3, pp.1-31.

  6. Indicative Papers in International Conferences and Journals Diamantopoulos, A. and Kakkos, N. (2005), “Trade-off interactions among export performance dimensions: Empirical evidence from UK firms”, Proceedings, World Marketing Congress (6-9 July), Müenster, Germany. Kakkos, N. & Diamantopoulos, A. (2002). The role of organizational and environmental factors in export performance assessments. In Marketing Theory and Applications,Proceedings Winter Marketing Educators’ Conference of the American Marketing Association (February 22-25), Austin, Texas, USA. Kakkos and Diamantopoulos (2001), “Linking export objectives to export performance: An application of the Analytic Hierarchy Process”, Proceedings 10th Biennial World Marketing Congress (27 June - 1 July), Cardiff, UK. Diamantopoulos A. and Kakkos, N. (2001), “Assessing export performance: The forgotten role of export objectives”, in Krishnan, R. and Viswanathan, M. (eds), Marketing Theory and Applications, Vol. 12, Proceedings Winter Educators’ Conference of the American Marketing Association (16-19 February), Scottsdale, Arizona, USA.

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