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Mohan Natarajan

Mohan Natarajan. Head of Extensions, DCKAP. Translating B2C Success into B2B. Magento is a Successful B2C Platform. IS MAGENTO ONLY FOR B2C ?. B2B eCommerce Potential. By 2020 $6 Trillion Globally US B2B eCommerce ($1.1T) will be 2 times B2C($480 B).

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Mohan Natarajan

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  1. Mohan Natarajan Head of Extensions, DCKAP

  2. Translating B2C Success into B2B

  3. Magento is a Successful B2C Platform.

  4. IS MAGENTO ONLY FOR B2C ?

  5. B2B eCommerce Potential By 2020 • $6 Trillion Globally • US B2B eCommerce ($1.1T) will be 2 times B2C($480 B) Source: Forrester Research US Online Retail Forecast, 2011 To 2016, Key Trends in B2B eCommerce for 2013

  6. Key B2B eCommerce Features • Quick/Bulk Orders • Multi Warehouse • Negotiated Pricing Term • Partial Payments • Request a Quote • Sample Request • Approval process • Contract Management • ERP and Third party Integrations

  7. How can we use Magento for B2B ?

  8. Methodology Native Magento Features Customized B2B Features Magento B2B Third-party Extensions

  9. Native Magento Support • Multi Website/Store • Bulk Ordering • Customer Segments • Tier Pricing • Private Sales • Multiple Shipments • Order by Admin

  10. Customizations and Extensions • B2B extensions in Magento Marketplace / Connect. Most Common B2B Requirements • Multiple User Accounts • Quick Order • Sample Request • Get Quote • Advanced Order Search

  11. Magento for B2B • Account Management • Negotiated Pricing Terms • Quick Orders • ERP Connectors • Inventory Tracking

  12. A Practical Case Study on Magento B2B

  13. B2B Case Study - Custom Pricing

  14. B2B Case Study - Customer Specific Items

  15. Questions? mohann@dckap.com | @nmohanswe

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