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A company presentation by Anush Mohan

A company presentation by Anush Mohan. Products. Biggest online video-sharing service 35 hours of new videos are uploaded to the site every minute TV clips, music videos, vlogs . Official and un-official content . In January 2010, YouTube introduced a paid online film rentals service .

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A company presentation by Anush Mohan

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  1. A company presentation by Anush Mohan

  2. Products • Biggest online video-sharing service • 35 hours of new videos are uploaded to the site every minute • TV clips, music videos, vlogs. • Official and un-official content. • In January 2010, YouTube introduced a paid online film rentals service.

  3. History • Launched February 14, 2005 • Founded by 3 ex-PayPal employees •  Chad Hurley, Steve Chen, and Jawed Karim • US$11.5 million investment by Sequoia Capital between November 2005 and April 2006. • By July 2006 (about a year from inception) • more than 65,000 new videos were being uploaded every day! • And 100 million video views per day! • October 2006, Google acquires YouTube for $1.65 billion in Google stock

  4. Money • Google does not provide detailed figures for YouTube's running costs • YouTube's revenues in 2007 were noted as "not material" in a regulatory filing. • In June 2008, a Forbes magazine article projected the 2008 revenue at $200 million. • However, YouTube seems to be losing more money than it makes

  5. More Money • The chart shows losses in red and gains in blue. All values in million $. • But that was 2008, before YouTube switched to a more aggressive advertising model. http://www.broadstuff.com/archives/1458-How-Does-YouTube-Make-Money.html

  6. Even More Money • "Doug Morris, Universal's CEO, has led the industry to set up videos as a revenue stream. Since 2005, Universal has gone from making zero dollars on music videos to nearly $100 million."Read more: http://news.cnet.com/8301-1023_3-10126439-93.html#ixzz1K18DQk8H • So maybe YouTube is doing a lot better than 2008?

  7. Market • Anyone on the internet. • Free video content. Registration required to upload videos. • Until January 2010, YouTube required Adobe Flash Player support. Since then it also supports HTML5. • Most of the content on YouTube has been uploaded by individuals. • Media corporations including CBS, BBC, Vevo, Hulusome of their material via the site, as part of the YouTube partnership program. • In March 2010, YouTube began free streaming of certain content, including 60 cricket matches of the Indian Premier League.

  8. Competition • YouTube had around 43 percent market share among all video sharing services as of May 2010. •  In May 2010, it was reported that YouTube was serving more than two billion videos a day • "nearly double the prime-time audience of all three major US television networks combined." • Competitors : • Metacafe • Dailymotion.com, • Vimeo.com, • Youku

  9. Predictions • YouTube will become profitable only once it partners with TV networks and movie studios to offer paid content (or endless advertisements).

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