1 / 9

People Use Look & Feel As Their First Indicator of Trust

People Use Look & Feel As Their First Indicator of Trust. By: Patrick Selpides CIS421. First Impressions Matter!. Heavily influenced by nonverbal cues. Studies have found that nonverbal cues have over 4x the impact on the impression that you make than anything you say . (forbes.com)

wyanet
Download Presentation

People Use Look & Feel As Their First Indicator of Trust

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. People Use Look & Feel As Their First Indicator of Trust By: Patrick Selpides CIS421

  2. First Impressions Matter! • Heavily influenced by nonverbal cues. • Studies have found that nonverbal cues have over 4x the impact on the impression that you make than anything you say. (forbes.com) • We unconsciously form opinions about everything we see for the very first time.

  3. Judge by image/appearance • Interviewing for a job • Look • Groomed • Dressed • Demeanor • Commercials/Movie Trailers • Booking a Hotel • Well lit • Hotel sign • Well maintained • Restaurant Menu

  4. Judge by image/appearance

  5. Judge by image/appearance

  6. Judge by image/appearance

  7. Judge by image/appearance http://www.youtube.com/watch?v=ad-Dm0Ac9rA

  8. Website Design • First impressions are based on the look and feel of a website. • People reject websites that they perceive to be not trustworthy. • Factors: • Layout • Color • Font • Alignment • Navigation • Hard to navigate • Dead links

  9. Sources http://www.forbes.com/sites/carolkinseygoman/2011/02/13/seven-seconds-to-make-a-first-impression/ http://pieceofmind.wordpress.com/2012/04/17/things-to-do-in-denver-when-youre-dense/ http://www.sodahead.com/living/california-dentist-says-groping-was-part-of-treatment-would-you-go-to-this-dentist/question-267771/ http://500px.com/photo/19133595

More Related