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Fifteen Rules for Success for GBEs

Fifteen Rules for Success for GBEs. Timothy J. Murphy Chief Marketing Partner tim.murphy@mcmillan.ca. Fifteen Rules for GBEs. Know what you want/are supposed to do Make sure you are still doing what someone wants or needs Not everything is right for a GBE Get the values right

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Fifteen Rules for Success for GBEs

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  1. Fifteen Rules for Success for GBEs • Timothy J. Murphy • Chief Marketing Partner • tim.murphy@mcmillan.ca

  2. Fifteen Rules for GBEs • Know what you want/are supposed to do • Make sure you are still doing what someone wants or needs • Not everything is right for a GBE • Get the values right • Who’s the boss?

  3. Fifteen Rules for GBEs • Get the public framework right • The process of setting up the GBE can be as important as how it is structured • Keep the public interest front and centre • Watch out for scope creep • Transparency and accountability matter

  4. Fifteen Rules for GBEs • Implementation is hard, requires discipline, focus and structure • Keep your stakeholders happy, informed, engaged • Build private sector credibility • The media aren’t your friends • You can’t plan for everything

  5. McMillan LLP • Timothy J. Murphy • Chief Marketing Partner tim.murphy@mcmillan.ca

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