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Brain Storming: Making the impossible possible

Brain Storming: Making the impossible possible. Presentation by David Young. What will be covered. Definition of Brainstorming Different types of Brain Storming Ways to create effective Brainstorming How Brainstorming can be used in your company. What will be covered cont.

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Brain Storming: Making the impossible possible

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  1. Brain Storming: Making the impossible possible Presentation by David Young David Young

  2. What will be covered • Definition of Brainstorming • Different types of Brain Storming • Ways to create effective Brainstorming • How Brainstorming can be used in your company David Young

  3. What will be covered cont. • Brainstorming in Real World applications • Brainstorming exercise • Summary • Bibliography David Young

  4. What is Brain Storming • A sudden clever Plan or idea, violent disturbance of the mind (http://www.yourdictionary.com/ahd/b/b0449500.html) David Young

  5. How can Brainstorming help your organization • Bring out new ideas • Help to create synergism • Encourage possibility thinking David Young

  6. How Brainstorming can be used in your company. • Executive buy in • Eliminate bias by creating a diversified groups David Young

  7. Types of Brainstorming • Individual • Don’t have to worry about any one else's opinion • Group • Builds team unity • Helps to create thinking outside the box David Young

  8. Ways to create effective Brainstorming • Present issue and outline ground rules • Creates more effective use of time • Allows individuals in the group to start thinking about the real issue (Smith, Kerri Page 1) David Young

  9. Ways to create effective Brainstorming cont Four Rules of Brainstorming • Stress quantity over quality • Freewheeling should be encouraged • Suspend judgment • Ignore seniority • Brainstorming (Organizational Behavior, Fifth Edition, by Robert Kreitner and Angelo Kiniki, pp 361-362) David Young

  10. Ways to create effective Brainstorming cont. • Reward group for coming up with solution or new idea • Money talks • Time off • Make it an “experience” David Young

  11. Ways to create effective Brainstorming cont. • Create an effective atmosphere • Leave work premises • Take routine away from the situation David Young

  12. Importance of Brainstorming • Increases ability to figure out different ways which to cure a problem • Allows opportunity for synergism within a company David Young

  13. A CASE STUDY: THE DETROIT NEWS' DRIVE FOR EXCELLENCE • Issues Detroit News was working on • 1995 newspaper strike • afternoon home-delivery cycle in a competitive market • really hadn't been able to fully capitalize on our ability to sell single-copy newspapers in the morning (Silverman, Mark) David Young

  14. A CASE STUDY: THE DETROIT NEWS' DRIVE FOR EXCELLENCE Cont • Detroit News developes 3 group’s to come up with solutions • Marketing • Circulation • Community groups David Young

  15. A CASE STUDY: THE DETROIT NEWS' DRIVE FOR EXCELLENCE Cont • Came up with some goals to help take care of the issues • First focus on a.m. single-copy readership. • Second, we needed to better cover the places where two-thirds of our readers and potential readers lived: the suburbs. • Third, we needed to increase readership among women, especially younger women. David Young

  16. Brainstorming Exercise Exercises to choose from • Group Brainstorming • Nominal Group Technique • Brain writing Technique Utah State University, masters program David Young

  17. Group Brainstorming • Evaluation of ideas not permitted • Encourage wild ideas • Quantity of ideas preferred over quality • Build on ideas of others David Young

  18. Nominal Group technique • Divide assembled group’s into smaller group’s 5-6 • Present open ended question • Each person brainstorm independently (Sample, A. John) David Young

  19. Nominal Group technique: Alternative Cont. • Share each other’s ideas in round robin fashion (no criticism) • Evaluate each idea individually and vote (anonymously) • Share votes with group • Group’s present solution to ideas (Sample, A John) David Young

  20. Brain Writing Technique • Ideas generated in silent group and record on paper • Pass ideas to the left • Take ideas receive and try to build on them (MHHR 6650 Utah State) David Young

  21. Brain writing technique cont. • Pass ideas to the left • Continue until your original sheet returns to you • Build final List of ideas based on experience(MHHR 6650 Utah State) David Young

  22. Summary • Brain Storming is effective when done right • Can help to create unity • Helps to take routine away from the office • New ideas get generated for possible solutions David Young

  23. Bibliography • Robert Kreitner and Angelo Kiniki Brainstorming Organizational Behavior, Fifth Edition, New York 2001 by, pp 361-362) • Wilson, Brad. April 21, 2003 P.H.R Young and Young of Idaho, Inc. http://www.isixsigma.com/library/content/c010401a.asp Smith, Kerri, pg 1. • MHR 6650: Team and Interpersonal Effectiveness. Utah State University Masters Program , 2003. • http://www.gannett.com/go/newswatch/99/july/nw0723-1.htm Mark Silverman, Publisher and Editor, and Jennifer Carroll, Managing Editor, The Detroit News David Young

  24. Bibliography Cont. • Sample John A. Executive DirectorProfessional Development SpecialistTallahassee, Florida.Journal of ExtensionMarch 1984 Volume 22 Number 2 . http: //www. joe.org/joe/1984march/iw2.html David Young

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