Recruiting and Retaining: The 12 Sectors of the Community Wheel

1. Recruiting and Retaining:The 12 Sectors of the Community Wheel Erica Manahan & Amber Allen

2. Why Recruit and Retain? • Members/Stakeholders are important: • They share information and resources • They ensure that multiple populations with multiple strategies are reached • They provide more opportunities to achieve and claim success with the positive outcomes • You never know who your champion may be

3. What Does Membership Look Like? • Core planning team • Active coalition member • Project focused members

4. 12 Sectors of the Community Wheel • Youth • Parents • Business Community • Media

5. 12 Sectors of the Community Wheel • Schools • Youth-Serving Organizations • Law Enforcement Agencies • Religious or Fraternal Organizations

6. 12 Sectors of the Community Wheel • Civic and Volunteer Groups • Healthcare Professionals • State, Local or Tribal Governmental Agencies with Expertise in the Substance Abuse Field • Other Organizations Involved in Substance Abuse Reduction

7. Recruiting

8. What is Recruiting? The action of seeking to increase membership byseeking new members to a coalition

9. Why do you need to Recruit? • 12 community sectors • More hands can cover more ground • New ideas/perspectives • Decrease burn out • More support

10. Have a Recruiting Plan

11. When should you start recruiting? • As soon as the coalition starts forming • Recruiting is a constant • Incorporate recruitment/engagement in all efforts.

12. Recruiting • Start with people you know • Sharing your coalition’s messages on a regular basis • Talk to Stakeholders • Emerging Leaders

13. Hardest Sectors to Recruit • Youth • Media • Schools • Law Enforcement • Religious Organizations • Civic & Volunteer Groups

14. How to Recruit • Personal contacts (Primary Way) • Set up booths at local fairs, carnivals & festivals • Newspaper • Sphere of Influence campaign • PSA on local radio or TV station • Ask current members to give presentations to another group they’re involved in • Social media

15. Recruiting-Membership Card

16. Recruiting-Postcards

17. Recruiting-Rack Card

18. Recruiting-Business Card

19. Recruiting-Newspaper

20. Recruiting-Mailer

21. Recruiting-Sphere of Influence “Prescription drug overdose deaths are now leading cause of accidental deaths, overtaking auto accidents for the first time and exceeding the number of cocaine, heroin, and meth deaths combined. Protect your loved ones by talking to your family and friends about the dangers of medication abuse.” >>>Make your voice heard and join the Lawrence County Prevention Team to make a difference.

22. Recruiting-Flyer

23. Social Media Recruiting • Facebook: ADAPT • Twitter: Jefferson City CDFY • Twitter: Northland Coalition • LinkedIn: Dover Coalition for Youth • Circle of San Antonio

24. Places to Recruit • Grocery stores • High schools/universities • Churches • Recreation centers/community centers • Performing art centers • Libraries • Drug stores • Doctors’ offices/hospitals/health clinics

25. Things to Consider when Recruiting • Awareness of the issue • What size of area does your coalition cover urban vs. rural • Check who you need in the community wheel • What is the best type of recruitment material to reach who are looking for • Cultural competency

26. Recruiting Research Members were more likely to have attended a greater percentage of coalition meetings in the past year, and more likely to have spent higher number of hours doing coalition work outside of scheduled meetings when they perceived the coalition board to be more inclusive to it members.

27. Retaining

28. Retaining Strategies • Have coalition structure • Vision and mission statements, goals, strategic action plans, roles and expectations for members • Chair, Co-Chair, Secretary, Treasurer with regular change over • Conduct regular member orientations to the coalition, its function and its activities • Offer member job descriptions

29. Sample Job Descriptions

30. Sample Job Descriptions

31. Sample Job Descriptions

32. Sample Job Descriptions

33. Retaining Strategies • Hold effective meetings • Offer an agenda and minutes • Guide discussion and stay on task • Send email updates if unable to attend • Ensure the meeting time is beneficial for the majority • Seek feedback from members on meeting and action plans

34. Retaining Strategies • Identify personal and agency needs and attempt to accommodate them when able • Designate a need and place for each individual/agency • Create a commitment letter/MOU

36. Retaining Strategies • Provide meaningful tasks suited to individual interests and abilities • Balance being useful but not overworked • Distribute the workload • Keep activities fresh and relevant • Many hands make light work!

37. Retaining Strategies • Offer formal and informal trainings for members to become better educated and more connected with the problem • Recognize coalition members for their involvement and dedication • Tangible rewards like drawings • Personal thank you letters • Newspaper/social media shout out

38. Levels of Involvement “Let’s work together on a comprehensive plan to address the issue; our missions overlap.” “Let’s partner on an event.” “I’ll support your program and you’ll support me, or we can co-sponsor one.” Collaboration Coordination “Let’s talk and share information.” Cooperation “You do your thing; we’ll do ours.” Networking No Involvement

39. Hardest Sectors to Retain Youth • Issues • Turnover • Keeping their interest • Solutions • Treat them as equal partners/members • Value their input and make them a part of ALL stages of prevention • Schedule meetings when youth can attend

40. Hardest Sectors to Retain Media • Issues • Lack of interest • Being too busy • Solutions • Find an individual that is a stakeholder or is affected by the issue • List them as a sponsor frequently • Utilize their media source when able

41. Hardest Sectors to Retain Schools • Issues • Pulled in many directions • Health/substance abuse isn’t the main focus • Solutions • Focus on educational impact • Provide research-based best practices • Make communication succinct and address the educational mission

42. Hardest Sectors to Retain Law enforcement • Issues • Difficult schedules • Lack of interest • Solutions • Focus on enforcement issues, including decreasing crime and improving safety • Increase positive community image

43. Hardest Sectors to Retain Religious Organizations • Issues • WIIFM? • Already over-involved • Solutions • Maintain a connection to faith initiatives • Show the problems firsthand with tangible solutions • Value their time and desire for involvement

44. Hardest Sectors to Retain Civic and volunteer groups • Issues • Often approached for involvement in groups • Solutions • Partnership expands quality and quantity of volunteer community • Collaborate with their projects as well

45. In closing… Your coalition members are the lifeblood of your prevention work and of the change that can happen in your community! You need them for their voice and abilities. They need you for your prevention knowledge and guidance.

46. Resources • Coalitions Work • http://coalitionswork.com/ • CADCA • www.cadca.org • www.cadca.org/resources/detail/ strengthening-partnerships-toolkit • Community Toolbox • http://ctb.ku.edu/