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Taking a Look at Kailua Businesses By: David McDonald

Taking a Look at Kailua Businesses By: David McDonald. Results: - 0% aesthetics or logo - 100% product (good fresh food) - 8 people i nterviewed - fresh fruits and veggies . Results: - 13% aesthetics or logo (store is nice, clean, and calm)

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Taking a Look at Kailua Businesses By: David McDonald

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  1. Taking a Look at Kailua Businesses By: David McDonald

  2. Results: • - 0% aesthetics or logo • - 100% product (good fresh food) • - 8 people interviewed • - fresh fruits and veggies

  3. Results: • - 13% aesthetics or logo (store is nice, clean, and calm) • - 87% product (good, fresh, all natural food, no concentrates) • - 8 people interviewed • - fresh smoothies, fruits, etc.

  4. Results: • - 38% aesthetics or logo (tourist couple- looked interesting, name had nice “ring”) • - 62% product (good, fresh, convenient, fresh salads) • - 8 people interviewed • - good service

  5. Results: • - 0% aesthetics or logo • - 100% product and service (man liked how he was treated like family) • - 8 people interviewed • - good service

  6. Results: • - 0% aesthetics or logo • - 100% product (good burgers) • - 8 people interviewed • - good shakes and fries, decent sizes

  7. So Overall… • 10% (4/40) of people said that they liked a business because of ambience or logo • The other 90% (36/40) people said that they liked a business because of the products and services

  8. Special Thanks to… • Whole Foods Kailua • Lanikai Juice • Aloha Salads • Starbucks Kailua • Teddy’s Bigger Burgers • All of the interviewees • My sister Kiana- cinematographer

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