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Bogdan Str ă tul ă Account Manager Brother International – Representative Office Romania

Întâlnirea partenerilor Scop Computers Golden Sands - 5 Septembrie 2008. Promov ă m valoarea. Bogdan Str ă tul ă Account Manager Brother International – Representative Office Romania. Agenda. Cine suntem ? 100 ani de inova ţ ie “At your side” Programe pentru parteneri. Istoric Brother

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Bogdan Str ă tul ă Account Manager Brother International – Representative Office Romania

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  1. Întâlnirea partenerilor Scop Computers Golden Sands - 5 Septembrie 2008 Promovăm valoarea Bogdan Strătulă Account Manager Brother International – Representative Office Romania

  2. Agenda • Cine suntem? • 100 ani de inovaţie “At your side” • Programe pentru parteneri

  3. Istoric Brother Cine suntem?

  4. Istoric Brother – Cine suntem? • BROTHER a fost infiintata in 1908 sub numele de Yasui Sewing Machine Co. • In 1934, compania a luat denumirea BROTHER si a devenit cunoscuta si apreciata pentru masinile de cusut de calitate superioara. • In zilele noastre, BROTHER este lider european in productia si comercializarea de echipamente multifunctionale laser si echipamente periferice.

  5. Istoric Brother – Cine suntem? 2008: An aniversar pentru Brother Japan si Brother Europe Europa Japonia

  6. Brother Group – date generale Data inaugurării : Aprilie 1908 Cifra de afaceri : 562 mld. yen (consolidat) (FY Mar/2007) Numar de angajaţi : 23,346 (consolidat) (FY Mar/2007) Reţeaua globala : 19 unităti de producţie şi 41 birouri de vânzări din 39 de ţări

  7. Istoric Brother – Cine suntem? Biroul local Brother din Romania in business-ul European Brother International Europe Ltd Manchester, UK www.brother.co.uk Brother International Austria GmbH Vienna, Coordinating EEU www.brother.at Romanian Representative Office Bucharest, RO www.brother.com.ro www.brother.com

  8. Istoric Brother – Cine suntem? Other 12.0% Machinery & Solutions11．2% Printing & Solutions 70.7% Echipamente industriale Imprimante Multifunctionale Faxuri Solutii de etichetare Masini de scris Masini de cusut industriale Masini de cusut casnice Personal & Home 6.1 % (FY ended Mar/2007)

  9. Brother Market Share – MFC (Inkjet & Toner) Inkjet Toner Brother – No. 2 27% Brother – No. 1 26% Western Europe 2007 Source: Infosource

  10. Brother Market Share – Mono Printer Brother – No. 2 17% Western Europe 2007 Source: IDC

  11. Brother in Romania • Domenii de baza: • Office Equipments 90% • Domestic Sewing Machines 10% • Tehnologii OE: Laser 69% • Inkjet23% • Thermo Transfer 5% • Labeling 3%

  12. Tehnologii Brother

  13. Competenţa creşte din experienţă 100 ani de inovaţie, “At your side”

  14. Conectivitate • Port USB frontal

  15. Port USB frontal

  16. Port USB frontal • Fara ajutorul computerului • Fara a instala vreun driver

  17. TCP/IP Version 4 ARP, RARP, BOOTP, DHCP, APIPA, WINS/NetBIOS, SMB, DNS, mDNS, LPR/LPD, Port 9100, SMTP, IPP, IPPS, FTP, TELNET, SNMP, HTTP, TFTP, LLTD TCP/IP Version 6 ND (NDP), RA, DNS, mDNS LPR/LPD, Port 9100, SMTP, IPP, IPPS, FTP, TELNET, SNMP, HTTP, TFTP, LLTD Conectivitate • Port USB frontal • TCP/IP

  18. TCP/IP Version 4 ARP, RARP, BOOTP, DHCP, APIPA, WINS/NetBIOS, SMB, DNS, mDNS, LPR/LPD, Port 9100, SMTP, IPP, IPPS, FTP, TELNET, SNMP, HTTP, TFTP, LLTD TCP/IP Version 6 ND (NDP), RA, DNS, mDNS LPR/LPD, Port 9100, SMTP, IPP, IPPS, FTP, TELNET, SNMP, HTTP, TFTP, LLTD Conectivitate • Port USB frontal • TCP/IP • Wireless 802.11b/g • Network Management • Interfaţare LDAP

  19. Ecologie • Consum redus de energie • Conformitate WEEE si RoHS • Compilanţă Energy Star si Blue Angel • Beneficiile componentelor separate • Program global de reciclare a consumabilelor* * Urmeaza sa fie implementat si in Romania in viitorul apropiat

  20. At your side • Dimensiuni compacte

  21. At your side • Dimensiuni compacte • User friendly

  22. At your side • Dimensiuni compacte • User friendly • Localizare

  23. At your side • Dimensiuni compacte • User friendly • Localizare • MULTI-functional

  24. Promovăm valoarea Programe pentru parteneri

  25. 6 motive pentru un business cu Brother • Comunicare directa cu Reprezentanta • Sprijin direct de matketing si vanzari, prin intermediul programelor de suport • Flexibilitate in relatia cu partenerii • Diferentiere • Noul concept de service • %

  26. Sprijin direct pentru parteneri • Brother Authorization Program (BAP) • Programe de instruire pentru echipa de vânzări • Consultanţă pre si post vânzare • Suport in proiecte speciale si licitaţii • Echipamente demo • Recompensareafidelitatii fata de brand si a rezultatelordeosebite

  27. Un nou concept de Service • Departament Tehnic in cadrul Reprezentantei • Garantie nationala 2 ani la toata gama de echipamente • Suport tehnic online si telefonic* pentru parteneri si utilizatori • Retea de service cu acoperire nationala* • Termen mediu pentru livrarea de piese: 5 zile * Urmeaza sa fie implementate in viitorul apropiat

  28. Promovam valoarea • Produse • Suport • Parteneri

  29. Q & A

  30. Va asteptam la workshop !

  31. Vă mulţumesc!

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