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Social Media

Social Media. Today. Business Today Social Media Importance What is Social Media Social Media Platforms Facebook & Twitter Accounts. ebusiness. Business. eBusiness. Domain Name Web Hosting Web Design Content Copywriting Digital Marketing eBusiness & Digital Marketing Plans.

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Social Media

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  1. Social Media

  2. Today • Business Today • Social Media Importance • What is Social Media • Social Media Platforms • Facebook & Twitter Accounts

  3. ebusiness Business eBusiness • Domain Name • Web Hosting • Web Design • Content Copywriting • Digital Marketing • eBusiness & Digital Marketing Plans • Business Name • Office • Décor • Sales Copy • Marketing Activities • Business & Marketing Plans

  4. Business Today Website

  5. Marketing Website

  6. Social Media Importance • What is the response rate of direct marketing (Mail Drops)? • What is the response rate of telemarketing? • What is the response rate of newspaper ads? • How many people still use the YellowPages? • How many people watch TV ads? • How many people react to an ad? • How many people can you reach using such channels?

  7. Social Media Importance • 90% of people skip TV ads • 14% of people trust ads vs. 78% of people trust recommendations • #1 Activity on the Internet is Social Media • Social Media gives customers power! Customers have a voice! • Adults spend 15+ hours a week on the Internet • 93% of B2B buyers use Search Engines as their first step of the buying process • The average Internet user watches 12 hours of video online

  8. Social Media Importance • YouTube is the 2nd biggest search engine and 4th most visited site on the Internet • 88% of Non Profit Executives use Social Media for their organisation • If Facebook was a country it would be the 3rd largest in the world • 94% of the world’s population under 40 has joined a Social Media Platform • 93% or the world’s population believe that companies MUST have a Social Media presence • Twitter averages 50 Million status updates per day out of which 20% reference a product or service vs. 60 Million on Facebook

  9. Social Media Importance • 58% of Twitter users tweeted about a brand experience • 48% of B2B buyers follow industry topics online, 59% engage with peers, 37% post questions on Social Media • 40% of Facebook users become fans/followers of a brand or service • 50% of Facebook users login everyday and spend an average of 55 minutes online • 70 Million Professionals are on Linkedin • 25% of search results of the top 20 brands link to a user generated content • 34% of people trust bloggers’ opinion on products and services

  10. What is Social Media? • Cup of Coffee vs.. Facebook • SMS vs.. Twitter • Networking vs.. Linkedin • Workshop vs.. YouTube • PowerPoint vs.. SlideShare • Bookmarking vs.. Social Bookmarking

  11. What is Social Media?

  12. Linkedin • Find Employees • Find Customers • Find Jobs • Find Business Ventures • Get in touch with ex-colleagues • Keep track of people movement from company to another • Be found on the search engines • Discuss issues related to your industry • Use groups to attract others interested in your field • Market your products and services 24/7 on autopilot!

  13. Youtube • Be found on the second biggest search engine in the world • Be found on the search engines • Utilise the power of video to attract customers • Build rapport by tone of voice and visual body language cues • Increase traffic to your website • Gain trust of your potential customers • Show testimonials that are genuine captures of real clients • Generate ongoing leads utilising the subscription to channel feature • Market your products and services 24/7

  14. Twitter • Post short updates in seconds • Find information that interests you • Follow people that you will learn from • Monitor your competitors and what they are saying • Monitor what is being said about your brand • Interact with your customers • Increase your website traffic • Market your products and services 24/7 on autopilot!

  15. Facebook • Connect with your friends/colleagues • Network online and increase your business connections • Share information and hold discussions • Ask questions and conduct research • Utilise the power of word of mouth • Understand your potential employees before you hire them • Interact with your customers • Build your community • Run product/service launches via your Facebook • Provide special content or customer support to your fans • Market your products and services 24/7 on autopilot!

  16. Be the expert

  17. Setting up a facebook business page

  18. Setting up a twitter account www.twitter.com

  19. Thank you

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