New York State Commission on National and Community Service

1. New York State Commission on National and Community Service State Office for the Aging Advisory Committee Albany, NY October 28, 2009

2. Overview • State Commission on National & Community Service • Overview of Service Landscape • Edward M. Kennedy Serve America Act • Resources • Questions

3. State Commission on National & Community Service • Established in 1993 • Governor appointed body • Lead state service & civic engagement initiatives • Oversee State portfolio of national service programs • New Yorkers Volunteer

4. New Yorkers Volunteer • Cabinet level position for volunteering and service • Leverage federal funding ($69.1M – 2009) • Regional Volunteer Centers • Increase communication and best practices • www.NewYorkersVolunteer.ny.gov • Network of volunteer liaisons in each State agency • National Governor’s Association Grant • State Youth Service Committee

5. New York Service Statistics • Community Volunteers 2.9 million New Yorkers volunteered 366 million hours $7.4 billion in services to local economy • Cost of a volunteer • Volunteerism in a down economy • 400% increase in national service applications Independent Sector Report • New York State: $20.25 per hour

6. Edward M. Kennedy Serve America Act • April 21, 2009 • Expansion of AmeriCorps to 250,000 (2017) • New Corps Established: Education, Healthy Futures, Clean Energy, Veterans, Opportunity Corps • Volunteer Generation & Social Innovation Fund • Incentives to engage older adults • Silver Scholarships

7. Resources • Regional Volunteer Centers • National Service Members & Programs • Points of Light Foundation • New York Cares • www.ServiceLeader.org • www.energizeinc.com • www.NewYorkersVolunteer.ny.gov

8. Marketing Campaign • Saatchi & Saatchi conducted research about messages to volunteers from other organizations. • S&S also researched what personally moves people to volunteer. Their staff members volunteered, spoke with volunteers and provided us with insight detailed on the following slides.

9. Why aren’t New Yorkers Volunteering? • THEY’RE PROCRASTINATING. IT’S A NATURAL HUMAN CONDITION. • THEY HAVEN’T BEEN ASKED • THEY HAVEN’T BEEN ASKED INDIVIDUALLY

10. THE #1 REASON PEOPLE DON’T VOLUNTEER • IS BECAUSE THEY HAVEN’T BEEN ASKED • PERSONAL REQUESTS ARE POWERFUL.

11. Why ARE New Yorkers Volunteering? • THEY ALL WANT TO FEEL THAT THEY PERSONALLY CAN MAKE A DIFFERENCE. • Youth need social connection • Working people need to feel volunteering is meaningful • Seniors need to feel needed

12. CREATIVE CHALLENGE: • INSPIRE ONE NEW YORKER TO ASK ANOTHER • IF 2.8M CURRENT VOLUNTEERS ASKED ONE PERSON • AND THOSE PEOPLE ASK ANOTHER • WITH JUST 3 DEGREES OF SEPARATION, WE WILL HAVE INCREASED VOLUNTEERING 300%. • THAT’S 57% OF THE ENTIRE NEW YORK STATE POPULATION.

13. The Questions for you: • Does this message resonate for you? • What makes you volunteer? • What vehicles would best be used to communicate with you and your peers? • Television • Radio • Flyers • Internet • Newspapers • Meetings • Telephone • Etc.

14. Questions & Discussion Mark J. Walter Beth Tailleur Executive Director Program Administrator State Commission on National & Community Service 52 Washington Street North Building – Suite #338 Rensselaer, NY 12144 518-473-8882 Beth.Tailleur@NewYorkersVolunteer.ny.gov www.NewYorkersVolunteer.ny.gov