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Transdisciplinary Consumerism

Explore the intertwined nature of consumer culture and capitalist ideology perpetuating global consumerism, proposing a transdisciplinary approach to disrupt and transcend prevailing market-based values.

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Transdisciplinary Consumerism

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  1. Transdisciplinary Consumerism Sue L. T. McGregor PhD MSVU Halifax NS Canada www.consultmcgregor.com June 2013 SOCRAI Conference Clark University, Worcester MA

  2. Culture-Ideology of Consumerism (CIC) • “A mutually reinforcing integration of consumer culture and consumerist ideology” (Kozinets & Handelman, 2004, p. 691) • “A coherent set of practices, attitudes and values…that encourages ever-expanding consumption” (Sklair, 1994, p. 260) • CIC is perpetuated by corporate capitalists – capitalism needs the ideology of consumerism and a consumer culture in order to survive • CIC creates the hegemony of capitalistic consumerism, which needs to be disrupted on a global scale to make room for a new consumerism – transdisciplinary consumerism

  3. The culture-ideology of consumerism: • Perpetuates the logic of the market (an exclusive logic that ignores life) • Assumes there is one level of reality – the physical, material level (materialism) • Draws on knowledge stemming from dualistic, linear, deterministic, reductionist and causal thinking • Perpetuates market-based values in a culture of consumption

  4. Trans means working at the borders by crisscrossing back and forth (zigzag lateral movement) and actually pushing, climbing over and/or moving beyond borders (transcending): at the interface of disciplines and civil society

  5. Exclusive and Inclusive Logics

  6. TD Knowledge is:

  7. WICKED PROBLEM Messy, vicious, aggressive social, political, economic and environmental messes; the more you do, the worse things get; yet, something has to be done Use transdisciplinarity to solve wicked problems caused by capitalistic consumerism – mitigate power of culture-ideology of consumerism TAME PROBLEM Complex and difficult but can be solved, with everyone agreeing on the solution

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