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The “Triple 3 ” of Maxxis

The “Triple 3 ” of Maxxis. Wally Chen President The 2010 Outlook. January 2010. Maxxis Family. For the Betterment of Maxxis Family. Strategic Objectives. Management Goals. Operating Metrics. Wally Chen’s Triple 3 of strategic directions. The 3 adjoining triangles show

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The “Triple 3 ” of Maxxis

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  1. The “Triple 3” of Maxxis Wally Chen President The 2010 Outlook January 2010

  2. Maxxis Family For the Betterment of Maxxis Family Strategic Objectives Management Goals Operating Metrics

  3. Wally Chen’s Triple 3 of strategic directions The 3 adjoining triangles show the 3Management Goals to achieve the WHAT (HOW) The center triangle shows the 3Strategic Objectives of a company (WHAT) H1 The 3 adjoining triangles show the 3Operating Metrics to achieve the Management Goals W1 W2 The Company O1 W3 H2 H3 O2 O3

  4. Wally Chen’s Triple 3 of MAXXIS The 3Strategic Objectives Focus: It’s a great challenge to find a fast-growing company, the key point is focus. Globality: Competing with everyone from everywhere for everything. Truly Global Solid Growth Maxxis Family Product Leader: To lead, not to follow. Continuous Innovation + + Global Growth Innovation

  5. Wally Chen’s Triple 3 of MAXXIS The 3Management Goals 100% TRUST Truly Global Solid Growth Maxxis Family Continuous Innovation 100% QUALITY 100% SERVICE 100 % Quality 100 % Service 100 % Trust

  6. Wally Chen’s Triple 3 of MAXXIS The 3Operating Metrics of 100% Quality Goal Truly Global Solid Growth Work Ethics Maxxis Family Continuous Innovation 100% QUALITY Best Product Continuous Improvement 100 % Quality 100 % Service 100 % Trust

  7. Wally Chen’s Triple 3 of MAXXIS The 3 Measurements of 3 Operating Metrics of 100% Quality Goal Continuous Improvement 1. TPS Kaizen 2. New product pipeline 3. New development technology Work Ethics 1. Integrity 2. Accountability 3. Commitment Truly Global Solid Growth Best Product 1. Highest Standard 2. Cost effective method 3. Job training Work Ethics Maxxis Family Continuous Innovation 100% QUALITY Best Product Continuous Improvement 100 % Quality 100 % Service 100 % Trust

  8. Wally Chen’s Triple 3 of MAXXIS The 3Operating Metrics of 100% Service Goal Truly Global Solid Growth Brand Ambassador Maxxis Family Continuous Innovation 100% SERVICE Lifetime Benefit Trust-based Selling 100 % Quality 100 % Service 100 % Trust

  9. Wally Chen’s Triple 3 of MAXXIS The 3 Measurements of 3 Operating Metrics of 100% Service Goal Trust-based Selling Trust Creation Process • Engage • Listen • Commit Brand Ambassador 1. Proud user 2. Word of mouth 3. Happy server Truly Global Solid Growth Lifetime Benefit 1. Channel management 2. Enhancing customer value 3. Exceed expectation Brand Ambassador Maxxis Family Continuous Innovation 100% SERVICE Lifetime Benefit Trust-based Selling 100 % Quality 100 % Service 100 % Trust

  10. Wally Chen’s Triple 3 of MAXXIS The 3Operating Metrics of 100% Trust Goal Loyal Customer 100% TRUST Strategic Partner Honest Employee Truly Global Solid Growth Maxxis Family Continuous Innovation 100 % Quality 100 % Service 100 % Trust

  11. Wally Chen’s Triple 3 of MAXXIS The 3 Measurements of 3 Operating Metrics of 100% Trust Goal Honest Employee 1. Honest 2. Mutual respect & communication 3. Forward-looking Loyal Customer Loyal Customer 1. Maxxis tire only 2. Maxxis family member 3. Generation by generation 100% TRUST Strategic Partner Honest Employee Truly Global Solid Growth Strategic Partner 1. Co-develop & co-marketing 2. Share resources 3. Long-term win-win Maxxis Family Continuous Innovation 100 % Quality 100 % Service 100 % Trust

  12. Score Item Wally Chen’s Triple 3 of MAXXIS The Score Table of Measurement (Ex. Work Ethics)

  13. Wally Chen’s Triple 3 of MAXXIS The Triple 3Big Picture of MAXXIS Loyal Customer 100% TRUST Strategic Partner Honest Employee Truly Global Solid Growth Work Ethics Brand Ambassador Maxxis Family Continuous Innovation 100% QUALITY 100% SERVICE Best Product Continuous Improvement Lifetime Benefit Trust-based Selling 100 % Quality + 100 % Service + 100 % Trust

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